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how to leverage social networks for the job?how to leverage social networks for the job?
Bernard PaquesMarch 2013
this is about sharing EXPERIENCE
SEVERAL social networks
500 million users,340 millions of tweets /day
35 million of users,“Grandes écoles” effect
more than 1 billion users,25 millions in France
200 million users,1,340,000 groups
for your private network(beware of what & how you expose)
micro-blogging (140 characters),for information sharing
international professional network,mainly English-speaking audience
international professional network,created in France
etc., etc.
an universe to EXPLOREan universe to EXPLORE
??
crédit photo : Benh LIEU SONG
what is our OBJECTIVE?
étude ipsos octobre 2012 http://www.ipsos.fr/ipsos-loyalty/actualites/2012-10-25-l-avenir-recrutement-l-ere-web-20-et-reseaux-sociaux
me
social networks
chasseurs de tête
mon prochain job
recruiters
companies
??
me
social networks
recruiters
companies
3 – target your contacts
4 – become expert among experts
2 – share your findings
an universe to EXPLOREan universe to EXPLORE
1 – introduce yourself
1 – introduce yourself
me, myself, I
c.v.
spread the SAME information
1 – introduce yourself
select your IMAGE carefully
1 - présentez-vous
business card as a derived product
1 – introduce yourself
3 – target your contacts
4 – become expert among experts
2 – share your findings
an universe to EXPLOREan universe to EXPLORE
1 – introduce yourself
2 – share your findings
REMEMBER your best readings- write for yourself- some figure, some interesting fact- something that has surprised you- information you may use in your presentations- reference documents- add links to original pages
1
2
3I read
I cite
network echo
SEGMENT your audience
#keyword
profil
profile group 1 group 2 group 3
or or or
+
informationinformation
- simultaneous post to twitter & LinkedIn- twitter : add hash tags- LinkedIn : profile or groups
2 – share your findings
be PRESENT every week
Monday Tuesday Wed. Thu. Fri. Sat. Sun.
VISIBLE
2x
5x
10x
Monday Tuesday Wed. Thu. Fri. Sat. Sun.
Monday Tuesday Wed. Thu. Fri. Sat. Sun.
Monday Tuesday Wed. Thu. Fri. Sat. Sun.
Monday Tuesday Wed. Thu. Fri. Sat. Sun.not visible
2 – share your findings
3 – target your contacts
4 – become expert among experts
2 – share your findings
1 – introduce yourself
an universe to EXPLOREan universe to EXPLORE
3 – target your contacts
LEVERAGE most interactions- after a meeting- after an industry event, or a conference- after a webinar or virtual meeting- after a phone call
2
1 I participate to a virtual meeting
I invite the speaker
3 – ciblez vos contacts
look into YOUR network
WHO is talking?- in industry papers- at professional event- at company web sites- on YouTube- using specific twitter keywords (hashtags) - writing technical specifications (RFC)
1
2
3
3 – target your contacts
4 – become expert among experts
3 – target your contacts
2 – share your findings
1 – introduce yourself
an universe to EXPLOREan universe to EXPLORE
4 – become expert among experts
your SKILLS, validated by others
I list my competencies
my network confirms at scale
1
2
validate COMPETENCIES of your networka nice way to provide positive feed-back
4 – become expert among experts
SHARE original content- upload a presentation- develop a mini web site- feed a blog
1 2
4 – become expert among experts
MEET and network
Mobile Monday Paris :- 1 evening / month- 150 participants / meeting- presentations + networking
meetup.com :- 11 million users- 105,000 local groups- 340,000 meetings / month
4 – become expert among experts
4 – become expert among experts (contribute and meet)
3 – target your contacts (focus on your peers)
2 – share your findings (weekly updates)
1 – introduce yourself (be coherent and ubiquitous)
how to find YOUR PLACE:how to find YOUR PLACE:
a flexible PRACTICE
4 – become expert among experts
3 – target your contacts
2 – share your findings
1 – introduce yourself
ideas,information
people,groups
legitimacy,expertise
about.me/BernardPaques
twitter.com/[email protected]
social networks are important tosocial networks are important toyour PERSONAL BRANDINGyour PERSONAL BRANDING
