Holy Crap, You Can Get Paid To Be On Facebook?

@EricTTung #UNCSocialerict.co/UNCSocial

Holy Crap,

You Can

Get Paid

To Be On Facebook?

All About Jobs In Social Media

Hi!Eric T. Tung

• Social Media Manager @ BMC

• Univ. Texas 05 Graduate

• 5 Years in Social• 39,000 Twitter followers

• Forbes #1 Social Media Network

Giveaway Stuff.

How Did I Get Here

This Was A Cool Album

This Was A New Car

This Was The Internet

This was probably you.

But As Any Good Story Starts With A Book…

erict.co/UNCSocial

Not BFF’s

<Dr. B.

What I’m Gonna Tell Ya.

• 1. What’s Social Media about?• 2. Wait, You Get Paid For This?• 3. What You Should Do Right

@EricTTung #UNCSocialerict.co/UNCSocial slide 16

Generated in sales from Twitter as early as 2009

$6.5 million

Has helped over 150,000 customers through Twitter,

@ComcastCares

Blog for customer interaction

results in 50,000new product ideas

@EricTTung #UNCSocial

Ford sent Fiestas to the top 100 bloggers in Europe for a year: generated 31,000 pieces of content and 60% awareness…

before the car was ever sold

Raised $5,000,000 from 500,000 donors

in 2 days after Haitian earthquake

Social Networking is

HUGE. World PopulationsChina 1,354M India 1,210M

1,060M500M400M

USA 315M Indonesia 237M

Brazil 194MPakistan 182MNigeria 170MRussia 152M

The media landscape is changing…

Francis vs. Benedict:

Bush ‘01Obama ‘13

#UNCSocialerict.co/UNCSocial

Maybe even no more newspapers…

People are shifting from web-based email to mobile, SMS, Facebook…

Online Marketing Channels

PaidInternet Advertising

PPC – Search Marketing

Mobile Advertising

Sponsorships

Paid Applications

OwnedBrand and Product

Websites

Mobile Brand and Product Websites

Proprietary Mobile Applications

Customer Care Services

Proprietary Digital Content

Proprietary Blogs

Earned

Social Media (Pages & Feeds)

Word of Mouth

User Forums

News, PR, Announcements

Blogger Relationships

“PR is taking a back seat to Social Media”

- Todd Wheatland, VP, Head of Thought Leadership

Kelly Services

1 . There’s a lot more people in the public than

you can ever have in your PR group.

2. 92% trust recommendations of friends and family above

all other forms of advertising

Nielsen Global Trust in Advertising Report, 2012

One Message Before Social Media Word of Mouth

One Message After Social Media Word of Mouse

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”- Scott Cook, co-founder Intuit, Board Member Ebay, P&G

@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocial

People Are Talking

erict.co/UNCSocial

@EricTTung #UNCSocialerict.co/UNCSocial slide 34@EricTTung #UNCSocialerict.co/UNCSocial

“Companies can no longer control the message, but

they can control the results if they are

aware of which channels of communication their audience is using”

- Dragonfly Media

• The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse

http://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/

@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial

“Nature gave us one tongue and two ears so we could hear twice as much as we speak.” - Epictetus

How Quickly Should You Respond?

http://www.socialmediaexplorer.com/social-media-marketing/whats-your-social-media-average-response-time/

This is how you win real-time marketing…

@EricTTung erict.co/UNCSocial

So… What Do People Want From Social Media?

Incentives, Discounts 77%Customer Service 46%

Offer Feedback 39%Games, Contests 26%

Marketing 21%

Cone 2010 Customer New Media Study by OCR, Oct 2, 2010

Wait, you get paid for this?

Yes, There’s lots of Social Jobs

Social Content Writer 30%Social Marketing Manager 27%

Social Strategist 16%Social Media Specialist 14%

PR Brand Manager 7%Online Community Manager 5%

Social Titles via Onward Search Recruits, 2012

Ok, How Much Do You Make?

Social Marketing Mgr: 73k-116kSocial Strategist: 55k-103kOnline Community Mgr: 54k-79k

PR Brand Manager 49k-90kSocial Media Specialist 46k-71kSocial Content Writer 22k-60k

25% & 75% percentileIndeed.com for New York City

At BMC Software

Mark, VP Global Connect

Debbie, Social Media Lead

Ann, Sr Manager, PR

Tara, PR Manager

Eric, Alison, Jana Social Media Mgrs.

Matt, Anirban, Gitte Community Mgrs

At Salesforce Marketing Cloud

David, Sr. Dir, Content & Community

Heather, Mgr, Engagement Amanda

Manager, Content

Jason, Brand Journalist

Trish, Sr. Community Mgr

Melanie, Community Analyst

Gus, Community Mgr

JeffManager, Content

Andrew, Brand Journalist

My Day.

• Engagement• Education• Entertainment• Empowerment• ‘Earing

Importance of Social Media

10% of organizations report an employee who has done something via Social media that damaged its reputation

Be Professional.

Conduct Guidelines – Be Professional

“We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…A hazard of social networking is

people will read what you write.”

Be Nice.

Be Transparent.

Take it offline.

What You Need To Do.

Get on LinkedIn.

1.Build Your Network2.Opportunities Come To You3.Industry Group Connections

4.Keep Resume Up to Date5.Read Industry News

6.Get Noticed on Google

Get on #Twitter.

1.Stay on top of news & trends2.Follow People in your field

3.Develop your Voice/Following4.Connect with Brands5.Connect with Celebs

Clean Up Facebook.

76% of recruiters/hiring managers have checked an applicant’s profile

46% did so before even reaching out

69% have been rejected an applicant

Clean Up Facebook.Clean up poor grammar/vulgar language

Update your professional history

Pick an appropriate picture

Check out your Likes

View As…

Blog.Establish a voice.

Make connections.

Great for Search Engines

You’re in the J-School, showcase your writing!

Show The World You Mean Business.

Register Your Domain.@EricTTung #UNCSocialerict.co/UNCSocial

Get Creative.

@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocial

Don’t Take My Word For it…

http://erict.co/UNCResources

What You Should Do.

• Consider a career in social.• Consider B2B companies.• Sign up for Twitter, LinkedIn, and your domain.

• Blog, blog, blog.• Provide Value.• Be Yourself.

Thank You!• All Networks: EricTTung

• Web: ericttung.com• Email: Eric@EricTTung.com

More Resources• Pinterest Board with More Resources, cited studies, etc: http://erict.co/UNCResources

@EricTTung erict.co/UNCSocial

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