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All about jobs in Social Media
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@EricTTung #UNCSocialerict.co/UNCSocial
Holy Crap,
You Can
Get Paid
To Be On Facebook?
All About Jobs In Social Media
@EricTTung #UNCSocialerict.co/UNCSocial
Hi!Eric T. Tung
• Social Media Manager @ BMC
• Univ. Texas 05 Graduate
• 5 Years in Social• 39,000 Twitter followers
• Forbes #1 Social Media Network
@EricTTung #UNCSocialerict.co/UNCSocial
Giveaway Stuff.
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
How Did I Get Here
@EricTTung #UNCSocialerict.co/UNCSocial
1994
@EricTTung #UNCSocialerict.co/UNCSocial
This Was A Cool Album
@EricTTung #UNCSocialerict.co/UNCSocial
This Was A New Car
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
This Was The Internet
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
This was probably you.
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
But As Any Good Story Starts With A Book…
@EricTTung #UNCSocialerict.co/UNCSocial
1995
erict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Not BFF’s
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
<Dr. B.
<Me
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
<Dr. B.
<Me
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
What I’m Gonna Tell Ya.
• 1. What’s Social Media about?• 2. Wait, You Get Paid For This?• 3. What You Should Do Right
Now.
@EricTTung #UNCSocialerict.co/UNCSocial slide 16
Generated in sales from Twitter as early as 2009
$6.5 million
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial slide 17
Has helped over 150,000 customers through Twitter,
@ComcastCares
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial slide 18
Blog for customer interaction
results in 50,000new product ideas
@EricTTung #UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial slide 19
Ford sent Fiestas to the top 100 bloggers in Europe for a year: generated 31,000 pieces of content and 60% awareness…
before the car was ever sold
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial slide 20
Raised $5,000,000 from 500,000 donors
in 2 days after Haitian earthquake
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial slide 21
Social Networking is
HUGE. World PopulationsChina 1,354M India 1,210M
1,060M500M400M
USA 315M Indonesia 237M
Brazil 194MPakistan 182MNigeria 170MRussia 152M
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial slide 22
The media landscape is changing…
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Francis vs. Benedict:
@EricTTung #UNCSocialerict.co/UNCSocial
Bush ‘01Obama ‘13
slide 24#UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Maybe even no more newspapers…
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
People are shifting from web-based email to mobile, SMS, Facebook…
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Online Marketing Channels
PaidInternet Advertising
PPC – Search Marketing
Mobile Advertising
Sponsorships
Paid Applications
OwnedBrand and Product
Websites
Mobile Brand and Product Websites
Proprietary Mobile Applications
Customer Care Services
Proprietary Digital Content
Proprietary Blogs
Earned
Social Media (Pages & Feeds)
Word of Mouth
User Forums
News, PR, Announcements
Blogger Relationships
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
“PR is taking a back seat to Social Media”
- Todd Wheatland, VP, Head of Thought Leadership
Kelly Services
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
1 . There’s a lot more people in the public than
you can ever have in your PR group.
2. 92% trust recommendations of friends and family above
all other forms of advertising
Nielsen Global Trust in Advertising Report, 2012
@EricTTung #UNCSocialerict.co/UNCSocial
One Message Before Social Media Word of Mouth
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
One Message After Social Media Word of Mouse
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”- Scott Cook, co-founder Intuit, Board Member Ebay, P&G
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocial
People Are Talking
erict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial slide 34@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial slide 35
“Companies can no longer control the message, but
they can control the results if they are
aware of which channels of communication their audience is using”
- Dragonfly Media
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
• The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse
http://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
“Nature gave us one tongue and two ears so we could hear twice as much as we speak.” - Epictetus
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
How Quickly Should You Respond?
http://www.socialmediaexplorer.com/social-media-marketing/whats-your-social-media-average-response-time/
@EricTTung #UNCSocialerict.co/UNCSocial
This is how you win real-time marketing…
@EricTTung erict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
So… What Do People Want From Social Media?
slide 41
Incentives, Discounts 77%Customer Service 46%
Offer Feedback 39%Games, Contests 26%
Marketing 21%
Cone 2010 Customer New Media Study by OCR, Oct 2, 2010
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Wait, you get paid for this?
@EricTTung #UNCSocialerict.co/UNCSocial
Yes, There’s lots of Social Jobs
Social Content Writer 30%Social Marketing Manager 27%
Social Strategist 16%Social Media Specialist 14%
PR Brand Manager 7%Online Community Manager 5%
Social Titles via Onward Search Recruits, 2012
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Ok, How Much Do You Make?
Social Marketing Mgr: 73k-116kSocial Strategist: 55k-103kOnline Community Mgr: 54k-79k
PR Brand Manager 49k-90kSocial Media Specialist 46k-71kSocial Content Writer 22k-60k
25% & 75% percentileIndeed.com for New York City
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
At BMC Software
Mark, VP Global Connect
Debbie, Social Media Lead
Ann, Sr Manager, PR
Tara, PR Manager
Eric, Alison, Jana Social Media Mgrs.
Matt, Anirban, Gitte Community Mgrs
@EricTTung #UNCSocialerict.co/UNCSocial
At Salesforce Marketing Cloud
David, Sr. Dir, Content & Community
Heather, Mgr, Engagement Amanda
Manager, Content
Jason, Brand Journalist
Trish, Sr. Community Mgr
Melanie, Community Analyst
Gus, Community Mgr
JeffManager, Content
Andrew, Brand Journalist
@EricTTung #UNCSocialerict.co/UNCSocial
My Day.
• Engagement• Education• Entertainment• Empowerment• ‘Earing
@EricTTung #UNCSocialerict.co/UNCSocial
Importance of Social Media
10% of organizations report an employee who has done something via Social media that damaged its reputation
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Be Professional.
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Conduct Guidelines – Be Professional
slide 53
“We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…A hazard of social networking is
people will read what you write.”
Be Nice.
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Be Transparent.
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Take it offline.
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
What You Need To Do.
Now.
@EricTTung #UNCSocialerict.co/UNCSocial
Get on LinkedIn.
1.Build Your Network2.Opportunities Come To You3.Industry Group Connections
4.Keep Resume Up to Date5.Read Industry News
6.Get Noticed on Google
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Get on #Twitter.
1.Stay on top of news & trends2.Follow People in your field
3.Develop your Voice/Following4.Connect with Brands5.Connect with Celebs
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Clean Up Facebook.
76% of recruiters/hiring managers have checked an applicant’s profile
46% did so before even reaching out
69% have been rejected an applicant
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Clean Up Facebook.Clean up poor grammar/vulgar language
Update your professional history
Pick an appropriate picture
Check out your Likes
View As…
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Blog.Establish a voice.
Make connections.
Great for Search Engines
You’re in the J-School, showcase your writing!
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Show The World You Mean Business.
Register Your Domain.@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Get Creative.
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
Don’t Take My Word For it…
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
@EricTTung #UNCSocialerict.co/UNCSocial
What You Should Do.
• Consider a career in social.• Consider B2B companies.• Sign up for Twitter, LinkedIn, and your domain.
• Blog, blog, blog.• Provide Value.• Be Yourself.
@EricTTung #UNCSocialerict.co/UNCSocial
Thank You!• All Networks: EricTTung
• Web: ericttung.com• Email: [email protected]
@EricTTung #UNCSocialerict.co/UNCSocial
More Resources• Pinterest Board with More Resources, cited studies, etc: http://erict.co/UNCResources
@EricTTung erict.co/UNCSocial