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HOW TO CREATE A GREAT RESUME FOR AN ECONOMIC
CRISIS- Practical Strategy and Tips to differentiate
yourself
THE STATE OF THE ECONOMY TODAYtimes are getting tough
THE WORLD ECONOMY
IMF - lowers global growth to 3.2% (more risk)
US economy - 2.4%
IMF - European refugee crisis, Brexit
“Scarring Effects”
THE CIS REGIONChinese spill-over
CIS “Entrenched Dictatorships” under threat
Commodities prices drive them “to the brink”
Russia in recession - partners suffering
THE GOOD NEWSThere is always a better way of doing things
- Dan Peña
“Conventional wisdom is almost always wrong.”
A BIT OF THE COURSE - “HOW TO GET A GOOD JOB”
a little preview
9 STEPS TO GET A JOB IN ONE MONTH
Never rely on a resume alone.
Your job loss is your greatest opportunity ever.
Be willing to take a job that is “beneath you”.
Never listen to nonsense like “nobody is hiring”.
9 STEPS TO GET A JOB IN ONE MONTH
Don’t trust headhunting/recruiting firms
Avoid Human Resources
Getting in Front of the Decision Maker
Focus on Your Specific Value (Unique Value Proposition)
Understand the problems companies/people face
Never take welfare benefits
Create a job instead of looking for one
THE TWO TYPES OF PROBLEMS
PROBLEMS PEOPLE/COMPANIES WILL TELL YOU ABOUT (CATEGORY A)
PROBLEMS PEOPLE/COMPANIES WON’T TELL YOU ABOUT, UNLESS THEY ARE DRUNK.
BECOMING A SOLVER OF PROBLEMSTHE QUICKEST WAY TO SHOW YOUR VALUE
SOME PROBLEMS THEY’LL TELL YOU ABOUT
Getting new clients
Getting new leads
Increasing brand awareness
Trying to become more tech savvy to deliver content
Trying to make content more relevant (not in CIS so far)
SOME PROBLEMS THEY’LL TELL YOU ABOUT
Finding and keeping good people
Motivating the people they have
MORE MARCOM RELATED PROBLEMS
Awareness
Leads
Sales
Globalization - branding
Globalization - competition
MORE MARCOM RELATED PROBLEMS
Product-market fit
Focusing on the product/company rather than a solution or benefit
Lack of a genuine Unique Value Proposition (UVP).
MORE ON MARCOM RELATED PROBLEMS
Maturing product
Drowning in information
Inadequate or unfocused strategy
Serving the wrong clients
MORE ON MARCOM RELATED PROBLEMS
Pissed-off customers and constituents
Hiring problems, employee satisfaction and management attitude
Lack of problem-solving ability
Dealing with Innovation and Evolving Technology
MORE ON MARCOM RELATED PROBLEMS
Diversity and Conflict
Increasing Complexity
THE PREPARATION PROCESS
PREPARATION
Take a good look in the mirror.
PREPARATIONKNOW THY AUDIENCE
PREPARATION
Create a large Master Resume
Analyze key job descriptions
A RESUME PEOPLE WILL
ACTUALLY READwhat get’s the decision
maker’s attention
AVOID OVERUSED WORDS, PHRASES AND
REDUNDANCIES
FOCUS ON SPECIFIC ACCOMPLISHMENTS
- not functions
Stay conciseEmploy active verbs
Make all your experience seem relevant.
Always be ‘honest’.
Use a clean format.
Pick colours and fonts carefully.
DO SOMETHING DIFFERENT TO STAND OUT
But nothing too weird
Get a second opinion — at least.
Revise your document — every time.
Use high quality paper.
Deliver it by hand.
SOME OF THE BIGGEST MISTAKES TO AVOID
Poor grammar and spelling
Overstating experience or accomplishments
Not being concise enough
Being too generic
MORE MISTAKES
Using an Objective
Sending the same resume everywhere
Using too many big words
Listing jobs from a decade ago.
MORE MISTAKES
Admitting to weird hobbies
Using a work email address
Using third-person voice
Misspelling names or titles
MORE MISTAKES
Providing marital status, religion or health
Using a cute or offensive email
A BIT ON COVER LETTERS
Format
AIDA
Online cover letters
ONLINE APPLICATION SYSTEMS
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