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Q&A: Conducting Employer Research
Tanya White-Earnest | www.trident4careers.com | trident4careers@trident.edu 714.816.0366 x1943
Daniel Sloan Marketing Specialist
Trident University International
Tanya White-Earnest Director
TUI Center for Career Planning and Workforce Strategies
trident4careers@trident.edu
714-816-0366 X1943
Daniel.Sloan@trident.edu
Tanya.WhiteEarnest@trident.edu
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AGENDA
• SEPTEMBER 14, 2016
▪ Why research is important
▪ What to research
▪ Where to conduct research
▪ Tools to use for research
▪ How to use your findings effectively
Conducting Employer Research
WHY
WHY CONDUCT RESEARCH
▪ Research prepares you for the job search process
▪ Research gives you renewed perspective
▪ Research defines your focus
▪ Research improves your power position
WHAT
WHAT TO RESEARCH
▪ Company’s “personality”
▪ Department work environment
▪ Company’s commitment to the community
▪ Company’s financial standing
▪ Company’s standing in the industry
▪ Company’s competitors
▪ Company’s strengths and weaknesses
▪ Company’s military/women/minority friendliness
WHERE
WHERE TO RESEARCH
▪ Company’s website
▪ Company’s social media
▪ Hoovers
▪ IBIS World
▪ Google and other News and Information
▪ Glass Door
▪ Linked In
▪ Your Network
• Conducting research places you in a position of power in the job
search
• There are a myriad of tools you can use, many available in your TUI
Library including Hoovers/IBIS World, and the Virtual Career
Center
• When you use the information from your research, you can better
stand apart from your competition and be prepared to answer tough
interview questions (and/or ask better ones!)
• Use what you learn to prepare for the interview, prepare questions for
the company, prepare for salary negotiation, determine which offer to
accept. . .
ANY QUESTIONS???
UPCOMING WEBINARS
Don’t forget to mark your calendar for other upcoming Center for Career and Workforce Strategies events including:
• September 28th – Virtual Career Center
• October 12th – Employer Info Session: HCSO
• October26th – Compensation and Negotiation with Dr. Bruce Gillies
CONNECT WITH CPWS
• Call us at:
714-816-0366 extension: 1943
• Email us at:
trident4careers@trident.edu
THANK YOU! We appreciate you joining us today for:
Conducting Employer Research – Q&A
We hope you enjoyed and learned something new from the session
Watch for the email containing the link to the recording and the Slideshare for today’s webinar
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See you next time!
▪ Career Planning
▪ Job Search
▪ Self-Assessment
▪ Career Transition/Advancement Assistance
▪ Resume Review/Critique and Preparation
▪ Mentoring and Networking Opportunities
Experience the Trident University CPWS Advantage
Thank You For Attending
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