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Content, Context, Community
Eric Reiss@elreiss
CS ForumJuly 2, 2014
Frankfurt, Germany
Disclaimer
Absolutely no attempt has been madeto make this presentation politically correct.
If you can’t handle the real world,take your coffee break early. Like now.
No animals were harmed during the productionof this PowerPoint (even though I tried).
Made entirely of recycled electrons.
WMCWeapon of Mass Communication
� The current business mentality� The current UX/CS environment� Getting to the boardroom� What to do when you get there
Our agenda the next 40 minutes
The current business mentality
Survival is more important than success
“This is not the time to take risks”
“There is safety in charismatic leaders”
“There is safety in charismatic leaders”
(Often, they don’t recognize false prophets)
The current UX/CS environment
Which tool would you NOT want to have if you were building a house?
Pick me! Pick me!
User Experience
CS IA SD IxD GD PM KM DM SEO SM MKT IT
Webmaster WebmasterVisual designerCopywriter
DeveloperVisual designerInformation architectCopywriter
Front-end engineerFull-stack developerVisual designerUI designerInteraction designerContent strategistInformation architectContent providersSEO consultantSocial media guruProduct managerProject managerToken baby-boomer
1995 1998 2000 2014
Clients know what they want
But we know what they need
Clients know what they want
But we know what they need
This is the fatal disconnect
Information Architecture
Knowledge management Personas
Scenarios
Thesauri
Sensemaking
Accessibility
Storytelling
Usability
Findability
Content strategy
Mental models
Experience design
We are here
The moneyis here!
Getting to the boardroom
“Nowadays, people knowthe price of everythingand the value of nothing.”
Oscar Wilde
� Do something quick and easy that makes your client look good(show that positive change is not impossible)
� Make sure the manager knows that you know they are calling the shots(Don’t threaten, be supportive)
� Find out what the this person has in terms of personal goals and hidden agendas(there is always a hidden agenda)
� Avoid talking about legacy decisions(don’t become a scapegoat)
Before you ever get to the elevator...
Will your client be comfortable taking you upstairs?
Let’s visit our doctor...
So, let’s talk about clothes for a moment
Dress for the job you want, not the job you have.
“If you get me into the boardroom,I will make you proud of me. And that will further your career.”
[your name here]
What to do when you get there
“There are but two levers withwhich to set a man in motion –fear and self-interest.”
It’s all Greek to me....
„Es hört jeder doch nur,was er versteht.“
Goethe
“He hears only thatwhich he understands”
Goethe
“He hears only thatwhich he understands”
Goethe
CS
Don’t speak geek
Don’t speak geek!
Solve problems, don’t create them
Solve problems. Don’t create them.
Don’t attack other disciplinesDon’t attack other disciplines!
Think beyond your own self-interest
Think beyond your own self-interest.
Harvard Business Review, June 2014
Ten things to remember
1. Look like you belong there2. Don’t let gender get in the way3. Exude confidence and leadership ability4. Take charge of a situation that scares them5. Find a champion. Become a protégé.6. Don’t argue with the CEO or Chairman7. Don’t use business terms you don’t understand8. Don’t make CS sound complicated9. Walk them through a proven process10. Show them the money
And in summary
Yourpicturehere.
Play nice Take control Be adult
And finally, our new mantra...And finally, our new mantra....
Sell crackers, not crumbs!
Danke!
Eric Reiss can (usually) be found at:
The FatDUX Group ApSStrandøre 152100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @elreissinfo@fatdux.comwww.fatdux.com
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