Zing Me - Build brand engagement with Zing Me

Building Brand Engagement with Zing Me

NGUYỄN VĂN ĐỨC TRỌNG

Web Business Development – VNG Corporation

New SectionWho Are Using Zing Me?

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Zing Me Users are Young

6.8 M users

Age group: 18 - 24

39%

Age group: 13 - 17

38%

Age group: 25 - 35

12%

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Make friends

Daily Activities

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Share status

Write on wall

Share Photo

Write blog

Play social games

Chat

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Zing Me is a Social Platform for Communication

Users tend to be more social

Every day – 500K Photos uploaded (grow rate 10% per month)– 750K Comments sent (grow rate 10% per month)– 8M Chat Message sent (grow rate 20% per month)

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What Do They Care About?

3 things users care about:

Make friends and join communities who share the same thoughts and hobbies

Self expression and differentiation: users want to be cool

Love to get new gadgets

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New SectionWhy Should Agencies Care?

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“Vietnamese are very open to brand interaction online” – TNS 2010

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Zing Me is an OPEN Platform

Zing Me is open to brands to engage with users and bring added-value content to users

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Zing Me Tool Box

Zing Me offers an array of tools for brands to connect with fans

■ Brand Fan Pages– A Zing Me Page is a public profile that enables you to share your business and

products with Zing Me users– Within Fan Page you have the option of posting and collecting content, collecting user

reviews, and hosting discussions

■ Applications– An application is a platform for developers which provides a framework to build tools

which Zing Me users can add to their profile – Tools can be plug-in into fan page to enrich content and encourage users’ activities on

fan page

■ Campaign Tools– Campaigns can be organized based on users daily activities such as uploading photo,

sharing link, writing blog and other interactions

■ In-game Advertisement– Your brand can engage with Zing Me users within social games in the native way

■ Viral Elements– Newsfeed is helping to spread out your brand message– Celebrities as influencers

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Why Use Zing Me

■ Reach 6.8M potential customers

■ Dedicated support for premium partners

■ Peace of mind: never lose your investment

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New SectionHow To Engage With Zing Me Users?

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How to Engage With Zing Me Users?

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New Section1. Engage Your Community

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Fan Page is Your Brand Community

A Zing Me Page is a public profile that enable you to communicate and share your business and products with Zing Me users

Verified by Zing Me

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Fan Page

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Fan Page – Applications

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Engage Your Community

3 ways to engage your Zing Me community:

■ Reach out to current brand fans.

■ Host discussions around your customers’ interests.

■ Provide fans with branded digital goods.

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Engage Your Community

Identify existing communities

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Engage Your Community

Host discussions around your customers’ interests

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Engage Your Community

Provide fans with branded digital goods.

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New Section2. Drive Action

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Take Action

3 ways to embrace Zing Me users:

■ Provide coupons and exclusive offers for fans

■ Offer applications that provide value or support a cause

■ Host contests and promotions that drive users to a landing page

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Take Action

Provide coupons and exclusive offers for fans

Take Action

Apps are the applications running on platform of Zing Me, support business to implement campaigns, programs in line with all your needs. • Short-term: Support for your small campaigns• Long-term: Support for a long social media plan.

Build your own application or game

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Take Action

Host contests and promotions

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New Section3. Measure Success

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Measure success

“Successful brands establish success metrics prior to beginning any campaign.” – Kevin Barenblat, Context Optional

Measure Success

Brand Impact Metrics Measurement

Reach Impressions, fans ImpressionPageview number on Fan Page Number of fans

Engagement Clicks, Interactive actions

Number of Comment on FeedNumber of Like on FeedNumber of ClickNumber of Wall Post

Action Clicks, entries CTRNumber of contest entriesWeb traffic generated

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In Summary

■ Zing Me users are young, engaging, love to explore and open to brand messages

■ Zing Me is an open platform for you to build your brand communities on Zing Me

■ Zing Me provides tools and tips to engage with users.

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Contact

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Q&Ahttp://open.zing.vn

http://me.zing.vn/dzobanbe

Email: trongnvd@vng.com.vn

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New SectionThank you!

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