Zing Me – Open PlatformNGUYỄN VĂN ĐỨC TRỌNG

Web Business, VNG Corporation

20/07/2011

Strictly Confidential – Do Not Distribute

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ABOUT ZING ME

About Zing Me

• The first local SNS• Launched 8/2009• Major services: Status, Blog, Photo,

Music, and Social Games

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Traffic

• 7.4M Monthly Active Users– Number 1 SNS in Vietnam according to

Google Ad Planner

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Social behaviors

• Every day– 500K Photos uploaded – 750K Comments sent – 5.5 M chat messages

• Every second– 6 photos– 9 comments– 70 chat message

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Fun fact

• If Zing Me were a city– It would be the most populated administration

region with 7.4M people

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Zing M

e

TPHCMHà N

ội

Thanh Hóa

Nghệ An

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2

4

6

8 7.4 7.16.4

3.4 2.9

Population

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Fun fact

• Zing Me has 17 VIP profiles which have more than 100K fans

• Nou Camp, world largest stadium has 93K seats

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Fun fact

• Việt Nam has 60M farmers– Zing Me has over 4M online farmers

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Opportunity for Content Provider

Do we need an open platform?

• It’s hard to have a great idea that people love

• It’s even harder to aggregate millions of users, and give them easy channel to pay

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Some numbers

2009 2010 2011 /E0

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Social apps on Zing Me (by December of each year)

Number of Apps Monthly Revenue (B VND)Strictly Confidential – Do Not Distribute 11

App Control Center

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Appstore Model

• Zing Me provides– User base (Zing ID)– Payment channel (Zing Xu)– SDK and other support (Technical training)

• CPs provide– Content– Marketing (if desired)– Infrastructure (can rent from Zing if needed)

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Revenue share model

• Exclusive in Vietnam: 70/30• Non exclusive: 50/50• Zing pay for distribution (scratch card) cost• CP pay for marketing and infrastructure

cost

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Opportunity for Brand & Agency

Zing Me Ad Model

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Agency• More channel• More money

Brand• Attack more

customers• Satisfy users• Increase sale

…

Zing Me• Satisfy users• Do business

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Case study

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Biz profile will be optimized interfaces, functions to provide convenient, successful advertising campaign for your business.

Case study

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Case study

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Plant

Harvest

CollectIngredients'

Make real leaf bottle

Exchange Gift

Get Seeds

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CONTACT

open.me.zing.vn

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Strictly Confidential – Do Not Distribute

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Thank you!