Your Website is a Priority

Your Website Is A Priority

By: Dudley ArbaughGrowth Director, Snap Advertising

Facebook, Pinterest, Twitter, Instagram, Google+, YouTube ... the list goes on. Consumers love them and they’re using them all. Depending on how they’re utilized, there’s loads of potential to take your brand to the

next level. So much so that it begs the question: why do you even need, or care, about your website?

The simple answer is: you do! And here’s why. It’s real estate (well, digitally speaking at least), and it’s yours! The interaction of paid, owned, and earned options is monumentally helpful in driving cost efficient engagement with

consumers. Even so, the quality of the brand experience is not elevated well enough in a paid or earned environment. No one can scream the equity and value of your brand from the rooftops better than you. So why let

Facebook, Twitter, and other third parties do it for you? You shouldn’t.

OWNED

PAID

EARNED

The right mix indeed!

What’s the So What?

Take in the above. Consumers are starting with search engines to discover their interests so it’s vital you own that shelf space. What more is most people aren’t coming to you from Facebook or even Twitter. Even if they do, they probably won’t come back. Your brand’s touch points all work in unison and rely on one another, and your search results are also bolstered. It’s equally important to recognize that the content your brand shares directly from its website - in unison

with social tools - will travel, cementing the primary purpose of your website as a source of content your consumers will share in other channels.

To be sure, your brands website is still a part of the overall presence and digital brand experience, and this is not a suggestion to walk away or curb what’s working in your social spaces. Rather, it’s a reminder to take advantage of what your brand owns and not

leave it to channels you have only minute control over.

How You Can Position Your Website

Seller - A unique purchase environment

Nuturer - Instilling love and emotional brand expression

Attracter - A holistic and social brand experience

Provider - Positioned as a source of information

4 TypesHow do you want to communicate your value? When consumers search for you and eventually land on your site, what will you seek to provide them? To start, put it under the “SNAP” lens. Nail down the role you want it to play. From there, it will help you determine what suits your brand best and provide the foundation towards constructing your digital home.

As Seller

As Nurturer

As Attracter

As Provider

Contact Information

Snap Advertising

35 East 7th Street, Suite 201Cincinnati, OH 45202

513-721-7627

For more information, or to get started, please contact Dudley Arbaugh dudley@snapadv.com

www.snapadv.com