WSU Presentation

TUMBLR & PINTERESTVisual CommunicationProfessional & Personal Use

About Me

Jennifer Strong Worrell K-State Journalism & Mass Communications Account Executive at Nye & Associates Use social media for fun & for work

Visual Communication

Tell a story Use visuals with a purpose & strategy THINK Before You Post – stands for

Truthful, Helpful, Inspiring, Needed & Kind What I like to post about, especially for

professional & personal

Why Blog?

Self expression Practice writing Record keeping Blogging for business

Why Tumblr?

Collection of photos, links, stories, ideas Simple Visual integrity Community

Why Pinterest?

Visual inspiration boards Organization People spend a lot of time on the site Drives website and social media traffic

Pinterest for Business

Tell your brand’s visual story Show your brand’s lifestyle Audience engagement – how can images

increase engagement among audiences?

How to Use it

Pin other pins Create your own pins –

from your website or blog Add a Pin It button Tips on how to do this well

Photos Concise copy & info Know your target Contests

Examples: Businesses on Pinterest

Wichita Business Journal local list Brands I like

Sephora pinterest.com/sephora Gossip Girl pinterest.com/thecw/gossip-girl-style Real Simple pinterest.com/realsimple Capitol Federal pinterest.com/capfed PR Daily pinterest.com/prdailycom Wichita Public Library pinterest.com/wichitalibrary Dean & Deluca pinterest.com/deananddeluca

Examples: Uniqlo

Transformed Pinterest into giant branded mosaic. Read more.

Examples: House Beautiful & Food Network Magazine

Let readers post to Pinterest from print using smartphone apps Read more.

Examples: Sponsorship

Fiber One sponsored one of Hungry Girl's boards to identify moms who are pinning snack ideas for kids. Plus, a coupon.

Dove

More Examples

9 businesses using Pinterest contests to drive traffic and awareness Expose your brand to a large audience Attract new followers Engage existing followers

3 nonprofits using Pinterest as a marketing tool

Platform integration

Takeaways

Stay curious Read – everything Spend time learning Creating content is fun

Contact

Tumblr: JenniferSWorrell.com Pinterest: Pinterest.com/JenniferWorrell Twitter: Twitter.com/JenniferWorrell Email: Worrell.Jennifer@gmail.com