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TUMBLR & PINTEREST Visual Communication Professional & Personal Use

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Tumblr & Pinterest | Visual Communication | Professional & Personal Use

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TUMBLR & PINTERESTVisual CommunicationProfessional & Personal Use

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About Me

Jennifer Strong Worrell K-State Journalism & Mass Communications Account Executive at Nye & Associates Use social media for fun & for work

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Visual Communication

Tell a story Use visuals with a purpose & strategy THINK Before You Post – stands for

Truthful, Helpful, Inspiring, Needed & Kind What I like to post about, especially for

professional & personal

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Why Blog?

Self expression Practice writing Record keeping Blogging for business

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Why Tumblr?

Collection of photos, links, stories, ideas Simple Visual integrity Community

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Why Pinterest?

Visual inspiration boards Organization People spend a lot of time on the site Drives website and social media traffic

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Pinterest for Business

Tell your brand’s visual story Show your brand’s lifestyle Audience engagement – how can images

increase engagement among audiences?

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How to Use it

Pin other pins Create your own pins –

from your website or blog Add a Pin It button Tips on how to do this well

Photos Concise copy & info Know your target Contests

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Examples: Businesses on Pinterest

Wichita Business Journal local list Brands I like

Sephora pinterest.com/sephora Gossip Girl pinterest.com/thecw/gossip-girl-style Real Simple pinterest.com/realsimple Capitol Federal pinterest.com/capfed PR Daily pinterest.com/prdailycom Wichita Public Library pinterest.com/wichitalibrary Dean & Deluca pinterest.com/deananddeluca

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Examples: Uniqlo

Transformed Pinterest into giant branded mosaic. Read more.

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Examples: House Beautiful & Food Network Magazine

Let readers post to Pinterest from print using smartphone apps Read more.

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Examples: Sponsorship

Fiber One sponsored one of Hungry Girl's boards to identify moms who are pinning snack ideas for kids. Plus, a coupon.

Dove

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More Examples

9 businesses using Pinterest contests to drive traffic and awareness Expose your brand to a large audience Attract new followers Engage existing followers

3 nonprofits using Pinterest as a marketing tool

Platform integration

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Takeaways

Stay curious Read – everything Spend time learning Creating content is fun

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Contact

Tumblr: JenniferSWorrell.com Pinterest: Pinterest.com/JenniferWorrell Twitter: Twitter.com/JenniferWorrell Email: [email protected]