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Tumblr & Pinterest | Visual Communication | Professional & Personal Use
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TUMBLR & PINTERESTVisual CommunicationProfessional & Personal Use
About Me
Jennifer Strong Worrell K-State Journalism & Mass Communications Account Executive at Nye & Associates Use social media for fun & for work
Visual Communication
Tell a story Use visuals with a purpose & strategy THINK Before You Post – stands for
Truthful, Helpful, Inspiring, Needed & Kind What I like to post about, especially for
professional & personal
Why Blog?
Self expression Practice writing Record keeping Blogging for business
Why Tumblr?
Collection of photos, links, stories, ideas Simple Visual integrity Community
Why Pinterest?
Visual inspiration boards Organization People spend a lot of time on the site Drives website and social media traffic
Pinterest for Business
Tell your brand’s visual story Show your brand’s lifestyle Audience engagement – how can images
increase engagement among audiences?
How to Use it
Pin other pins Create your own pins –
from your website or blog Add a Pin It button Tips on how to do this well
Photos Concise copy & info Know your target Contests
Examples: Businesses on Pinterest
Wichita Business Journal local list Brands I like
Sephora pinterest.com/sephora Gossip Girl pinterest.com/thecw/gossip-girl-style Real Simple pinterest.com/realsimple Capitol Federal pinterest.com/capfed PR Daily pinterest.com/prdailycom Wichita Public Library pinterest.com/wichitalibrary Dean & Deluca pinterest.com/deananddeluca
Examples: Uniqlo
Transformed Pinterest into giant branded mosaic. Read more.
Examples: House Beautiful & Food Network Magazine
Let readers post to Pinterest from print using smartphone apps Read more.
Examples: Sponsorship
Fiber One sponsored one of Hungry Girl's boards to identify moms who are pinning snack ideas for kids. Plus, a coupon.
Dove
More Examples
9 businesses using Pinterest contests to drive traffic and awareness Expose your brand to a large audience Attract new followers Engage existing followers
3 nonprofits using Pinterest as a marketing tool
Platform integration
Takeaways
Stay curious Read – everything Spend time learning Creating content is fun
Contact
Tumblr: JenniferSWorrell.com Pinterest: Pinterest.com/JenniferWorrell Twitter: Twitter.com/JenniferWorrell Email: [email protected]