Workshop - my first blog

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My First BlogWorkshop 6/11/2011

Håkan Söderbomhttp://konsultpartners.comhttp://backwardwebs.com

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Include a picture and the link to a video

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After this workshop, you will…ͼ Be a blogger!ͼ Have a strategy outlineͼ Know how blogging fits into online presence,

reputation management, trust marketing, personal brand…

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Håkan Söderbom

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Our strategyVisible Valued

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Click the linkChange your user nameAdd a passwordUpload a profile picture

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What is a blog?

http://www.commoncraft.com/blogs

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http://www.rodbrooks.com/

Executive Blog

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Strategy

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http://channel9.msdn.com

Video Blog

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Think about the topicAdd an imageAdd a video linkAdd some text

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http://bestscenicroutes.com/

Hobby Blog (with ads)

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Types of Media

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http://www.newmediaphotographer.com

Available at Zune Marketplance and iTunes

Audio Blog (Podcast)

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Types of Media

Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/

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Stock Image Resources

http://www.sxc.hu/

http://office.microsoft.com/en-us/images/

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http://seattle-daily-photo.blogspot.com

Photo Blog

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Market Your Blog

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a. Autopost to Twitter, Facebook etc.b. Change setting

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Statistics

Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/

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Statistics

Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/

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Statistics

Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/

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http://gmblogs.com/

Corporate Blog(s)

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Blogging Toolsͼ Blog Publishing

o Wordpress• Hosted or self-hosted

o Blogger• Blogspot.com (Google)

o Typepado Tumblro Posterouso Livejournalo Facebook

ͼ Writingo Windows Live Writero Scribefire

ͼ Photoo Windows Live Photo

Gallery (Microsoft)o Picasa (Google)o Flickr (Yahoo)o Smugmug

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Add to subject line((delay: in 3 hours)) ((delay: in 1337 minutes)) ((publish: on 3/12/2011)) ((publish: on March 12, 2011))

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The World of Themes

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Manage -> SettingsLook and Feel -> Edit Theme

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The Conversationͼ The new marketing buzzwords

o Inbound marketingo Trust marketingoWord of mouth marketing

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• Facts (info graphics)• Fun• Visual• Easy to share

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Thank You!http://konsultpartners.com

http://backwardwebsites.comhttp://hakansoderbom.com

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Resourcesͼ http://2010.bloggi.es inspiration - weblog

awardsͼ http://

technorati.com/blogging/article/how-technology-traffic-and-revenue-day Blogging statistics

ͼ http://blogschool.in blogging school