Winwith Coca Cola

Latin AmericaJose Octavio ReyesPresident, Latin America Group

Forward-Looking StatementsThis presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal

securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-

looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could

cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks

include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business

environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes

and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial

performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in

interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the

ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms

and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of

supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including

container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning

requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in

international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European

Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues

such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to

achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage

Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed

in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available

from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made.

The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

The following presentation includes certain “non-GAAP financial measures” as defined in Regulation G under the Securities Exchange Act of 1934.

A schedule is posted on the Company’s website at thecoca-colacompany.com (in the “investors” section) which reconciles the non-GAAP financial

measures included in the following presentation to the most directly comparable financial measures calculated and presented in accordance with

Generally Accepted Accounting Principles.

Reconciliation To US GAAP Financial Information

A Love Story

With Five Simple

Ingredients

1. Creating An Engaging Dialogue With People…

Coca-Cola in Latin America

Favorite Brand 44%

(+ 1 point vs year ago)

(+ 2 points vs year ago)

Source – Brand Coca-Cola Volume Share Nielsen 2009 August YTD Sparkling Category.-- Average Mexico, Brazil, Argentina and Colombia.

Volume Share 50%

…Capturing Their Hearts At Every Occasion,

Every Single Time, All Year Round…

Coca-Cola and MealsTop 10% across all ads

Coca-Cola and TeensTop 5% across all ads

Coca-Cola TV Online Channel2nd online video channel in Mexico

Coca-Cola Key OccasionsChristmas Top 10% across all ads

…Sharing Their Passions

Copa Coca-Cola The largest inter-schools football tournament (5,000 teams & 100,000 participants)

Over 12 years of success and recognition

Trophy Tour ActivationCovering 8 main countries in Latin America as single sponsor

Brazil and Mexico activating Historical Matches with largest Music Event

Massive TV, radio and newspapers coverage

FIFA World CupSix months of full mix activation during 2009

It includes TVC, Music, Promotions, Torch Bearers, Customer programs

Exclusive Sparkling Beverage Sponsor

2. Fostering Mutual Trust & Respect With Partners

More than 60 Bottling Partners

WORKING AS ONE TEAM

With system revenue of over $16 Bn(13%, 3 year CAGR)

3. Ensuring We Are Always There

Chile

260,000

Peru

260,000

Brazil

1,000,000

Argentina

235,000

Colombia

400,000

Mexico

1,200,000

Reaching More Than 3.3 MM Retailers with our direct distribution system

…For Everyone…

MexicoCoca-Cola TM Volume*

1.4 Bn+ 3.5% vs Year Ago

Coca-Cola TM Share**

58.1%+ 0.7 Pts vs Year Ago

*Mexico 2009 September YTD Unit Case Volume; ** Mexico 2009 September YTD Nielsen Share

…When They Need Us, How They Want Us

Note: All prices are in Mexican Pesos; NRT: Non-Returnable; RT: Returnable

All

pa

ck

Sys

tem

s

N

RT

& R

T

Size 200 ml 250 ml 330 ml 450 ml 1 lt

Price 3.5 4.5 5.5 7.5 8

Size 450 ml 500 ml 700 ml 1 lt 1.5 lt 2 lt 2.5 lt 3 lt

Price 5 6 7.5 10 11 15.5 18 20

Size 237ml 350 ml

Price 4 6

Size 200 ml 250 ml 500 ml 700 ml

Price 3 4 5 6

Size 1.5 lt 2 lt 2.5 lt

Price 10 13 14.5

Non-Returnable(recyclable)

Returnable

Non-Returnable(recyclable)

Non-Returnable(recyclable)

Returnable

All

pa

ck

M

ate

ria

ls

All

pa

ck

P

ric

es

All

pa

ck

S

ize

s

4. With Unwavering Commitment To Our

Communities

Highest Standards In Recycling And Returnable Packs

Community Water Partnerships

Over 200 Community Programs

…Keeping People Aware Of Our Actions And Plans

TV Commercial Red Truck Latin America Website

Integrated Communication Plan with

Modular TV Commercial Including Key

Proof Points

Web Based Unified Platform

with Over 150 Proof Points to Engage

Main Audiences Across Latin America

…Generating Engagement, Trust And Support

In Our Company

Corporate Reputation Scores – Latin America 2009(Rankings* among top companies in the region)

Advocacy #1

Trust #1

Favorability #2

Familiarity #2

* Proprietary Global Reputation Survey conducted by IPSOS in Q1 2009

5. The Conviction That The Best Is Yet To Come…

Growing

every year

since 1996

Latin America Group176 Per Capita(+27 vs 2004)

World44 Per Capita(+2 vs 2004)

Mexico387 Per Capita(+34 vs 2004)

Coca-Cola TM

…And Our Love Story Will Continue

Happily Ever After

…And Our Love Story Will Continue

Happily Ever After

Middle Class Growth +16 MMSEC A / B / C Expected Change in Population 2009-2012

Youth Population 216 MM37% of total population are 20 years of age and below in 2009

GDP Growth +2.9%Expected CAGR in GDP Latin America 2009-2012

Creating An Engaging Dialogue With People

Mutual Trust And Respect With Our Partners

Ensuring We Are Always There

Unwavering Commitment To Our Communities

The Conviction That The Best Is Yet To Come

A Love Story With Five Simple Ingredients

Delivering World Class

MarketingWendy Clark,SVP, Integrated Marketing Communications

Forward-Looking StatementsThis presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal

securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-

looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could

cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks

include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business

environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes

and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial

performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in

interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the

ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms

and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of

supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including

container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning

requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in

international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European

Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues

such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to

achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage

Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed

in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available

from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made.

The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

The following presentation includes certain “non-GAAP financial measures” as defined in Regulation G under the Securities Exchange Act of 1934.

A schedule is posted on the Company’s website at thecoca-colacompany.com (in the “investors” section) which reconciles the non-GAAP financial

measures included in the following presentation to the most directly comparable financial measures calculated and presented in accordance with

Generally Accepted Accounting Principles.

Reconciliation To US GAAP Financial Information

The Different “Imperatives”

Of Marketing Today

Our Kids Are Growing Up With…

Me…

My Parents

My Grandparents

My Great Grandparents

All Of Us…

Evolve The Proven

and

Leverage The New

Evolve The Proven

Brands

Sales ChannelsPartners

News Media

Consumers

Detractors

Employees

Marketing Partners

Education

TV/FilmProgramming

Supply Chain

NGOs/Cause

Celebrities

Producers

Events

FansCompetitors

Music Industry

Government

Distributed Creativity Shifts Communication

And Content Creation To Shared Model

Brand Communication

Content Development

3,000 photos

50 videos

256,003 photo views

374,065 Likes

42,148 Comments

…in the last

six months

Leverage The New: Consumers Remind Us

Daily That Coke Is THEIR Brand

Global Scale

and

Local Relevance

Digital

Market Impact Teams Packaging

PR

Out Of Home

In-Store

Global Scale And Local Relevance

Film Music

Art and Science

ThePowerOf Art

’07

’03 3

’06 64

88

Activation cluster: channels + shopper segment +

customer partnership level ’98 ’08

89

148Activation

clusters

Activation

clusters

Activation

clusters

Brazil: Expanding Segmentation Capability

Total SKU’s: Coca-Cola Trademark

The Power Of Science

MARKET INSIGHTS

REVENUE MAPS

BRAND GROWTH

STRATEGY

PRODUCT, PACK AND

EQUIPMENT AGENDA

HUMAN AND

CULTURAL INSIGHTS

CATEGORY AND

BRAND MAPS

BRAND VISION AND

ARCHITECTURE

COMMUNICATION AND

CONNECTION AGENDA

OCACASION BRAND PACK

PRICE CUSTOMER PLANS

(OBPPC)

BRAND COMMUNICATION

AND EXPERIENCE PLANS

ONE BILLION HOURS AGO…

HUMAN LIFE

APPEARED ON EARTH

*Inspired By Roberto Goizueta

CHRISTIANITY

EMERGED

ONE BILLION MINUTES AGO…

THE BEATLES

CHANGED MUSIC

ONE BILLION SECONDS AGO…

WAS LAST FRIDAY

ONE BILLION GOOGLE

SEARCHES AGO…

Coca-Cola

WAS YESTERDAY

ONE BILLION

COKES AGO…

TODAY

Creating Passion For Our Brands

2010 FIFA World CupAhmet BozerPresident, Eurasia & Africa Group

Forward-Looking StatementsThis presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal

securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-

looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could

cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks

include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business

environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes

and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial

performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in

interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the

ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms

and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of

supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including

container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning

requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in

international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European

Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues

such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to

achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage

Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed

in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available

from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made.

The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

The following presentation includes certain “non-GAAP financial measures” as defined in Regulation G under the Securities Exchange Act of 1934.

A schedule is posted on the Company’s website at thecoca-colacompany.com (in the “investors” section) which reconciles the non-GAAP financial

measures included in the following presentation to the most directly comparable financial measures calculated and presented in accordance with

Generally Accepted Accounting Principles.

Reconciliation To US GAAP Financial Information

FIFA World Cup, The #1 Sports Event

In The World

Source: Sports Intelligence – Appeal for the following events– July 2006

10Super Bowls every

day for a month

FIF

A W

C

OLY

MP

IC

GA

ME

S

NB

A F

ina

ls

Fo

rmu

la O

ne

UE

FA

Eu

ro

Ch

am

pio

nsh

ip

NF

L

Su

per

Bo

wl

Appeal For Sports Events - Worldwide

Connecting With Our Consumers Through

Football Around The World

4246 52

6975 81

Favorite Brand Purchase Intent

Total

Population

Interested

in Football

Interested in

Football & aware

of Coke as a

sponsor

Driving Brand Love And Increasing Purchase Intent

July 2006 CCT – Germany, UK, France, Italy+7%Q2 2006 Volume increase (vs. YA) in markets

where we activated FWC when trend of the

previous 4 quarters was at 4% increase

Africa To Host The FIFA World Cup With

A Unique Spirit Of Celebration

One Global Campaign, Executed In 160 Markets,

Sending One Invitation To Celebrate And Open Happiness

Integrated Campaign To Reach Consumers

In An Interactive And Experiential Way

TV Commercials

Music Digital

Customers

Visual Identity Experiential

Branded Content Legacy

The Celebration Has Started: We Are Taking The

FIFA World Cup Trophy To 86 Countries Around The World

Ambassadors

of Coca-Cola500K

4 hrsAverage live

TV Coverage in

each country

visited so far

Operating As One Global System To Drive

Scale And Productivity

1160

$45 MM In Productivity Savings Campaign

Campaign

Markets