Why Do Business Clusters Work in a Remote Working World?

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Talk given at Digital Shoreditch's Summit Day.

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Why do Business Clusters work in a remote working world?

Jay Cooper MD, BLOOM Social Business

(Brighton)

WHY  IS  THIS  RELEVANT?  

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What you will learn

1.  The 3 elements of a successful business cluster

2.  Why do we work together?

3.  Why does this apply in Digital?

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1. The 3 key elements of a business cluster

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Definition of a Cluster "   “Geographic

concentrations of inter-connected companies, specialised suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also co-operate.”

"   Professor Michael Porter, Harvard et al.

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If you want to locate a store find a successful butchers…

John  James  Sainsbury,  

Holborn  circa  1869    

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Fast forward 100 years…

Lord  Sainsbury  at  the  DTI  in  2000  

Business  Clusters  in  the  UK:  a  first  assessment  

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"   You’ve got the brains, I’ve got the cash…let’s go!

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The 3 elements of a successful cluster (or takes three things to

start a fire)

1.  Heat (or the spark) 2.  Oxygen 3.  ???

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The 3 elements of a successful cluster (or it takes three things to

start a fire.

1  Heat (or the spark) 2  Oxygen

3  Fuel

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What’s the Fuel?

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Fuel = Talent

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2. Why do we work together?

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Why does Talent come to Brighton?

0   1   2   3   4   5   6   7   8  

Lifestyle

Commute

Business reputation

Collaboration

Yes

No

Perhaps

Source:  BLOOM  Social  Business  April  2012  

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Working together is better than working alone.

"   Knowledge sharing "   Learning together "  Group problem-solving "  Helping each other get

unstuck

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But some people work better on their own… "   “If you find yourself

thinking that working alone would be better than working for your company, then the company isn't achieving its goal (and perhaps you should work alone, or for a different company)”

Bruce  Eckel,  Programming  Author  and  introvert.  

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3. Why does this apply in Digital?

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We succeed together, and we fail together…

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I succeed on my own, I fail on my own

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In summary

"  Business clusters work when the three elements are in place.

"  We work together to grow and win; we work apart when there there is no common goal.

"  In Digital, it works because we came together not because we did it alone.

THANK  YOU  

More  thinking:  www.bloomsocialbusiness.com  

TwiYer:  @BLOOMWorldwide  @jaycoopertweets  

LinkedIn:  jaycooperlondon  

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