Why Aren't My Leads Converting? 9 Common Mistakes

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SHELLY BOWEN, CHIEF CONTENT STRATEGIST

Why Aren’t My Leads Converting?

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Success: Leads captured!

Problem: They’re not active.

Why???

The Setup

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The Data

Blend

Timing

TacticalBrand Story

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Compel people to take action with the right story at the right time.

The Goal

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9 Common Mistakes to Avoid

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The wrong people are being captured.

WHY AREN’T MY LEADS CONVERTING?Mistake #1

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Mistake #2

You asked too soon. Or too late. Or too often.

WHY AREN’T MY LEADS CONVERTING?

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Mistake #3

You interrupted something more important.

WHY AREN’T MY LEADS CONVERTING?

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Mistake #4

It’s too difficult.

WHY AREN’T MY LEADS CONVERTING?

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Mistake #5

You asked without a why.

WHY AREN’T MY LEADS CONVERTING?

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Mistake #6

It’s all about you, not them.

WHY AREN’T MY LEADS CONVERTING?

(On the flipside, you got creepy-personal.)

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Mistake #7

You forgot a layer of authenticity and credibility.

WHY AREN’T MY LEADS CONVERTING?

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Mistake #8

Too many calls to action or choices.

WHY AREN’T MY LEADS CONVERTING?

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Mistake #9

You didn’t ask.

WHY AREN’T MY LEADS CONVERTING?

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Activity

1. The wrong people are being captured.2. You asked too soon.3. You interrupted something more

important.4. It’s too difficult.5. You asked without a why.6. It’s all about you, not them.7. You forgot authenticity and credibility.8. Too many calls to action or choices.9. You didn’t ask.

WHY AREN’T MY LEADS CONVERTING?

} Tactical

Timing

Brand story

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1. The wrong people are being captured.

4. It’s too difficult.

9. You didn’t ask.

Blend

Timing

TacticalBrand Story2. You asked too soon.

3. You interrupted something more important.

5. You asked without a why.

6. It’s all about you, not them.

7. You forgot authenticity and credibility.

8. Too many calls to action or choices.

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Shelly Bowen

Shelly@pybop.com

@shelbow

Questions? Ask a Content Strategist!