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#SDAOM @PYBOP SHELLY BOWEN, CHIEF CONTENT STRATEGIST Why Aren’t My Leads Converting?

Why Aren't My Leads Converting? 9 Common Mistakes

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Page 1: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

SHELLY BOWEN, CHIEF CONTENT STRATEGIST

Why Aren’t My Leads Converting?

Page 2: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Success: Leads captured!

Problem: They’re not active.

Why???

The Setup

Page 3: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

The Data

Blend

Timing

TacticalBrand Story

Page 4: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Compel people to take action with the right story at the right time.

The Goal

Page 5: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

9 Common Mistakes to Avoid

Page 6: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

The wrong people are being captured.

WHY AREN’T MY LEADS CONVERTING?Mistake #1

Page 7: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Mistake #2

You asked too soon. Or too late. Or too often.

WHY AREN’T MY LEADS CONVERTING?

Page 8: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Mistake #3

You interrupted something more important.

WHY AREN’T MY LEADS CONVERTING?

Page 9: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Mistake #4

It’s too difficult.

WHY AREN’T MY LEADS CONVERTING?

Page 10: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Mistake #5

You asked without a why.

WHY AREN’T MY LEADS CONVERTING?

Page 11: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Mistake #6

It’s all about you, not them.

WHY AREN’T MY LEADS CONVERTING?

(On the flipside, you got creepy-personal.)

Page 12: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Mistake #7

You forgot a layer of authenticity and credibility.

WHY AREN’T MY LEADS CONVERTING?

Page 13: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Mistake #8

Too many calls to action or choices.

WHY AREN’T MY LEADS CONVERTING?

Page 14: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Mistake #9

You didn’t ask.

WHY AREN’T MY LEADS CONVERTING?

Page 15: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Activity

1. The wrong people are being captured.2. You asked too soon.3. You interrupted something more

important.4. It’s too difficult.5. You asked without a why.6. It’s all about you, not them.7. You forgot authenticity and credibility.8. Too many calls to action or choices.9. You didn’t ask.

WHY AREN’T MY LEADS CONVERTING?

} Tactical

Timing

Brand story

Page 16: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

1. The wrong people are being captured.

4. It’s too difficult.

9. You didn’t ask.

Blend

Timing

TacticalBrand Story2. You asked too soon.

3. You interrupted something more important.

5. You asked without a why.

6. It’s all about you, not them.

7. You forgot authenticity and credibility.

8. Too many calls to action or choices.

Page 17: Why Aren't My Leads Converting? 9 Common Mistakes

#SDAOM @PYBOP

Shelly Bowen

[email protected]

@shelbow

Questions? Ask a Content Strategist!