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Why Appclick Needs Paid Posts
April 2013
I ran 2 paid posts:
• 1 Promoted Post o Budget: $15.00
o Paid: $14.93
o Campaign Life: 3 days 4/25/13 -4/28/13
120 page engagements Reached 7,548 people
• 1 Side Bar Advertising o Budget: $10/Day
o Paid: $19.88
o Campaign Life: 2 days 4/29/13 - 4/30/13
Reached 7,592 people in 2 days
I ran 2 paid posts:
• 1 Promoted Post o Budget: $15.00
o Paid: $14.93
o Campaign Life: 3 days 4/25/13 -4/28/13
120 page engagements Reached 7,548 people
• 1 Side Bar Advertising o Budget: $10/Day
o Paid: $19.88
o Campaign Life: 2 days 4/29/13 - 4/30/13
Reached 7,592 people in 2 days
Trial and Error
• Paid Promoted Posto equals more
engagement.
• Side Bar Advertising o equals more
likes.
Trial and Error
• Paid Promoted Posto equals more
engagement.
• Side Bar Advertising o equals more
likes.
Promoted Post
RESULTS:•20 likes. average is <1 likes per post. •25 people talking•7,548 users reached
Promoted Post
RESULTS:•20 likes. average is <1 likes per post. •25 people talking•7,548 users reached
With Paid Posts• Paid posts started on April 25, 2013:
o Weekly Total Reach up 9,700.62%o People Talking About Appclick up 1,500%
With Paid Posts• Paid posts started on April 25, 2013:
o Weekly Total Reach up 9,700.62%o People Talking About Appclick up 1,500%
Without Paid Posts o Weekly Total Reach down -3.98%o People Talking About Appclick down -90.62%
Without Paid Posts o Weekly Total Reach down -3.98%o People Talking About Appclick down -90.62%
Reach: Organic vs. Paid Organic Reach• No Promoted posts or Sidebar Advertising
• < 200 people reached
Reach: Organic vs. Paid Organic Reach• No Promoted posts or Sidebar Advertising
• < 200 people reached
Paid Reach •With Promoted Post and Sidebar Advertising (April 29 - April 30) = $20
•>15k people reached
Reach: Organic vs. Paid Organic Reach• No Promoted posts or Sidebar Advertising
• < 200 people reached
Paid Reach •With Promoted Post and Sidebar Advertising (April 29 - April 30) = $20
•>15k people reached
Insights• Organic posts not as effective.
• Our audience engages with wit and humor.
• Audiences will respond if you ask a question.
• Paid posts create a significantly higher reach.
• Sidebar advertising does not generate as much engagement as promoted posts.o However, sidebar ads generally
target more people.
Insights• Organic posts not as effective.
• Our audience engages with wit and humor.
• Audiences will respond if you ask a question.
• Paid posts create a significantly higher reach.
• Sidebar advertising does not generate as much engagement as promoted posts.o However, sidebar ads generally
target more people.
Recommendations • Content Marketing Strategy
o Integrate humor and visuals weaved with important information.
o Pick 3-4 pieces of helpful content (infographics, slideshare) to run as a promoted post
• Call to Actiono Clearly ask your audience what you want
them to do. ("like", share, etc.)
• Budget o Determine monthly budget for promoted
posts
Recommendations • Content Marketing Strategy
o Integrate humor and visuals weaved with important information.
o Pick 3-4 pieces of helpful content (infographics, slideshare) to run as a promoted post
• Call to Actiono Clearly ask your audience what you want
them to do. ("like", share, etc.)
• Budget o Determine monthly budget for promoted
posts
Questions?
Recommended