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CONFIDENTIAL
PAID MEDIA-------
INFLUENCER MARKETING & PAID MEDIA
PREPARED FOR | GENERALDATE | 8/1/18BY |
[email protected] DATE | TBD
mailto:[email protected]
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RAD INTELLIGENCE CAN INCREASE THE EFFECTIVENESS OF YOUR PAID
SOCIAL CAMPAIGNS USING
INFLUENCERS + PAID MEDIABY 3X
nastygal
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CONFIDENTIAL 3
Engagement rate
Cost per engagement
295% 40%Cost per video view
40%
INFLUENCERS IMPROVE YOUR PAID FACEBOOK PUSH
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CONFIDENTIAL 4
PAID SOCIAL RAD INFLUENCERS
Advanced Targeting
Improved Visibility
Controllable Delivery
Powerful Optimization
Free Quality Content
Premium Native Placement
Increased Customer Loyalty
Authentic Voice & Brand Benefit
RAD INTELLIGENCE “Pushes out paid media using influencers to fit
your brand perfectly.”
lucyhaleIG | 21.9m followers
Lucy Hale
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CONFIDENTIAL 5
Heart Defensor
Post a pic of your best Parisian chic look to win the
#ChloeLoveStoryContest. This is my new favorite scent! Will be
yours too! Good luck! #sp
Post a pic of your best Parisian chic look to win the
#ChloeLoveStoryContest. This is my new favorite scent! Will be
yours too! Good luck! #sp
1 2
Promote and amplify influencer content by using it as sponsored
posts targeted toward your key demographics.
Boost influencers’ posts with paid Facebook ads and reach beyond
their following to target relative outside audiences.
From our Maison to yours – happy holidays to all our #chloeGIRLS
Love, Chloé x
Chloé
Boost influencer posts with a paid Twitter campaign to carry on
a branded conversation with an even larger targeted audience. Get
the new Chloé Love Storychloe.com/us/fragrances
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Influencers post to their social media accounts
Native Influencer Posts Boost Posts with Paid SocialInfluencers’
posts are boosted instead of a branded paid social campaign
3 Optimize to KPIRAD optimizes paid social campaigns toward the
desired KPI
3x engagement!*The combination of influencer posts boosted with
paid social delivers results that outperform industry standards
chloé
Shop Now
INFLUENCER & PAID SOCIAL How It Works
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CONFIDENTIAL 6
We’ll guarantee your paid social campaign beats industry
benchmarks!
TRUSTWORTHINESS
LIKABILITY
AUTHENTICITY
ORGANIC PLACEMENT
People trust people, not ads – 92% trust recommendations
over brand content1
Using influencers associates your brand with a personality
viewers love. 40% of people say they’ve purchased an item online
after seeing it used by an influencer2
Influencer content has a personal feel that resonates more
powerfully than brand messaging, generating 2x the sales of paid
ads3
Influencer posts show up alongside content from their friends
and 46% of consumers say that native organic content influences
their purchase decisions4
TRUST IN RAD It’s science
