What's Wrong with Your SDR and How to Fix It (Pat Hillery)

What’s Wrong with Your SDR and How to Fix It

Introduction

Senior Partner

Analytics Demystified

ADAM GRECODirector Solutions Engineering

ObservePoint

PATRICK HILLERY

Agenda

1. ObservePoint SDR Background2. Example Problems & Solutions3. Live Demo

Why ObservePoint & SDR?

Start with End in Mind.Digital Documentation 3rd Party Tags

Why YOUR SDR might not be up-to-date?

Lacking:• Automation

• Central Access & Updating

• Short Term Business Impact

ObservePoint Labs Purpose

What The ObservePoint Labs Are Not• Final solution to solving a problem• Fully tested by engineering team• No uptime requirements

Matt Thomas Product ManagerObservePoint

What The ObservePoint Labs Are• Light weight solutions• Proving ground for future features• Tool for gathering feedback

Documentation Types

Global Governance Project1. All 3rd Party tags2. 1 Tag Variable Detail 1. Requirements

2. Project Status3. Developer Technical Specification4. New Feature Variable Outline

Free Google Sheets Add-on

Problem: Standardization

Site or AppVendor Settings

Documentation

ObservePoint APIAnalytics Vendor API

Standardization

Vendor SettingsWeb Site

Documentation

Generate Variable & Tag Templates

Problem: Multiple Report Suites

Report Suite AReport Suite B

Report Suite CReport Suite D

Report Suite EReport Suite F

How do we Audit and automatically resolve differences we find?

Group & Sync Multiple Report Suites

Problem: How Do I Automatically Validate?

Digital Documentation 3rd Party Tags

Add Implementation & Validation Docs

Pull Top 5 Values & Generate Regex

Problem: How Do I Document Processing Rules?

Processing Rules

Analytics Report

Import Processing Rules

Standardization

Vendor SettingsWeb Site

Documentation

Problem: How Do I Document 3rd Party Tags?

I don’t even know what 3rd party tags we have implemented?

Generate Template & Get All Vendor Tags

Retrieve All Vendor Tags & Check Status

Problem: How Do I Automatically Validate All 3rd Party Tags?

Digital Documentation 3rd Party Tags

Retrieve All Vendors & Check Status

DemoO B S E R V E P O I N T L A B S

Questions?

Free Website Audit

This audit will identify tracking errors that cause inaccuracies in your analytics data.

www.observepoint.com 1-855-878-8466 sales@observepoint.com