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Great talk given by Jeremy Waite of Phones4U at the OMN London event on the 4th August 2011 based around bringing social media marketing back to the bottom line.
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Jeremy WaiteHead of Social MediaJeremy.Waite@Phones4u.co.uk@JeremyWaite
Facebook.com/Phones4u
Facebook.com/Phones4u
Return on InvestmentInteractionsInfluence*Innovation
Ignorance
* Influence is the ability to get people to do things
Facebook.com/Phones4u
+ COMMERCIAL+ RECRUITMENT+ TRAINING
MARKETING
DIRECT / SALESWEB TEAM
PRCUSTOMER SERVICE
SOCIALMEDIA
Facebook.com/Phones4u
Cost per Acquisition (CPA)DemographicQuality ContentLoyaltyValue
What is theactual cost of
a "Like"?
What is their valueto the business?
What are we goingto do with them?
How are we going to keep them?
What type of "Likes"do we want?
>>>
>>
Phones 4u 'Like' Cycle
Facebook.com/Phones4u
Isn't realrevolutionaboutrippingit up andstartingagain?
Dislike
46%
Facebook.com/Phones4u
PLAYGAME
CUSTOM BUILTFACEBOOK
APP
TARGETEDSOCIAL MEDIAADVERTISING
270,000 FANS
<80M IMPRESSIONSPER £10K MEDIA
CAPTURECUSTOMERDATA
4,700 FOLLOWERS
650,000 VIEWS
2,000 VIEWS/DAY
ACQUIRE ENGAGE CONVERT
EMAILFOLLOW-UP
P4UBLOG
PRODUCTREVIEWS ONP4U BLOG
Customer Engagement
Brand Awareness
Capture Data
Drive Sales
PRE-REGISTRATION OR BUYNOW AT PHONES4U.CO.UK50,000+ VIEWS PER DAY
Social Media Reporting
31,000 fans on one campaignCost per fan just £0.97 at 67% conversion rateExample figures illustrating 1 page reporting
Track viral recommendation and referral in real-timeacross Facebook : Understand & Rewardkey influencers
Facebook.com/Phones4u
Assessing the Value of a Facebook Fan
SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
The Average Value of aFan is £96.10 per year
Product SpendingBrand LoyaltyPropensity to RecommendEarned Media ValueCost Offset for fan acquisition
£50.78£30.60£9.59£4.80£0.33£96.10
Facebook.com/Phones4u
Product SpendingFacebook Fans v Non-Fans
Fans Non-Fans
SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
£106.16
£82.03
£107.48
£116.57
£60.56
£93.24
£75.40
£99.21£42.84
£39.59
Facebook.com/Phones4uAcquisition (New) v Retention (Upgrade)SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp.
Fans are 68%more likely
than non-fansto recommenda "liked" brandto their friends.
Our Facebook Fans be worth
£10.5m per yearcould
(£96.10 per fan)
Our Facebook Fanscould be worth£10.5m per year(£96.10 per fan)
Jeremy.Waite@Phones4u.co.uk@JeremyWaiteFacebook.com/Phones4u
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