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A brief look at gender stereotyping in advertising.
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I’m not a MAC.
I’m not a PC.
I am the woman who works while two guys bicker about
who is the bigger tool.
I wonder who makes the
computer for me?
Whatever happened to thepromise of 1984?
Why is color absent?
Why is white and grey sopervasive?
In 1984, women were colorful and groundbreaking.
Now, women are absent.Or presented as peripheral devices.
Or insulting gender stereotypes.
Men are portrayed as machines.
So much for groundbreaking.
It’s 2007.
It is time to transform media images!
Remember the bold, colorful, smashingpromise…
…of 1984.
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