What do clients really want from an agency?

WHAT DO CLIENTS REALLY WANT FROM AN AGENCY?

Can I say something. I’m the type of person if you ask me a question and I don’t know the answer I’m going to tell you I don’t know but I bet you what I know how to find the answer and I will find the answer.

– Will Smith (The Pursuit of Happyness) .

Clients want you to care as much about their business as they do. All clients, big or small, want to be your favourite and the one you’re always thinking about.

1

Lieutenant Dan got me invested in some kind of fruit company. So then I got a call from him, saying we don't have to worry about money no more. And I said, that's good! One less thing.

- Tom Hanks (Forrest Gump )

Don't be penny wise and pound foolish. Do what is in the best interest of the client even if it means spending less.

2

All right, I'll tell you why you don't have your ten million dollars. Right now, you are a pay check player. You play with your head, not your heart. .

- Tom Cruise (Jerry Maguire )

Proactively bring them ideas, listen intelligently, ask insightful questions, push back when you think the client is wrong and help drive the business towards achieving its goals.

3

Lucius Malfoy: Well... let us hope that Mr. Potter will always be around to save the day.Harry: Don't worry. I will be.

- Daniel Radcliffe (Harry Potter)

Clients want their agencies to be accessible 24 x 7. It may be unpopular to say/admit — but clients expect their agency staff to check email and voicemail at night and on the weekends.

4

Everything is the devil to you, Mama! Well, I like school, and I like football! And I'm gonna keep doin' them both because they make me feel good!

- Adam Sandler (Waterboy)

5Like co-workers, an agency and client can get into a productive rhythm together after they’ve worked side by side for a while. They love it when their account team stays intact.

They said I was a valued customer. Now they send me hate mail.

- Isla Fisher (Confessions of a Shopaholic)

6The agency has to help the client in spending every dollar wisely. It’s about having a big picture vision so that all of the money/efforts are pulling in the same direction.

If there's something wrong, those who have the ability to take action have the responsibility to take action.

- Nicolas Cage (National Treasure)

7Clients need their agency to do what they say they’re going to do. That means bringing projects in on time and on budget. It means owning a problem until it gets resolved.

Listen to me, I'm gonna' tell you something. I know some sick people in my life, this guy is the craziest, wildest *astard I ever met in my life!

- Bryan Callen (The Hangover)

8Work hard, party harder. We are all working toward a common goal and every time we inch closer to achieving that goal, it’s important to pat each other on the back. A little appreciation can go a long way.

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Based on an article from Agency Management Round Table