Web 2.0 in 2015

Web 2.0 for Business2015, Postcards from a near future

Luca Conti @lucaconti – Web & Media LifeDaily Web Conference - Bratislava 7/11/2011

Postcards from the present future

Time machine exists (!)

Singularity is near

Tomorrow is today

Lessons from the future

Back in 2011…

2 billion Internet users

800 millions Facebook members

100 millions Twitter active users

120 millions Linkedin members

Online Entrepreneurship10 Opportunities for You

2015, Not social? You are out!

10 > Internet like air

Mobile web first, desktop second

Wi-Fi everywhere

Trains, more tablets than

newspapers

Cars, always on

Online and Offline, no difference

9 > Life is a game

Education is a leaderboard

Incentive for virtuous behavior

Promotion is fun

Videogames are advertising

targets

Invest in playful storytelling

8 > Tv becomes social

Interaction, from text message to check-in

Group tv watching is online

Stop calling, Your feedback is on Twitter

Hurray to streaming, live and on demand

Still central, but interconnected and all digital

7 > Geolocal Web Marketing

From Yellow Pages to unified database

Check-in is a commodity

QR Code near every sign

Local media are digital

More control on investments &

efficiency

6 > Europe is a market to conquer

Contents speak english

Attention is very fragmented

Technology is our last hope

Doing business from a global

perspective

5 > Fast networks and cultural elites

Millions of Europeans work outside…

… their countries but from home

Content is still king (and money!)

From digital divide to cultural divide

Opportunities for fast and new services

4 > Google, Apple, Microsoft, Amazon

Antitrust against new monopolies

Google is leader in local advertising

Amazon is the ecommerce global winner

Microsoft saved Nokia from bakruptcy

Apple, first company in the world

More market, more competition, more

challenge

3 > Facebook, The social network

1 billion people in the world

Ecommerce platform

Social advertising is the new black

News, media and entertainment

Vision and creativity to be a market leader

2 > Twitter and Skype, real time web

Public commons, free access

Advertising is a conversation

Ecosystem of high value services

Multifunction PBX: voice, chat, tweets

Technology is the business “lingua franca”

1 > Consumer realoaded

Multiplatform and hyperconnected

Difficult to catch and privacy aware

First promotional channel

The new testimonial is You

Persons, not customers, not targets

How to be future ready?

Continuous updating

English, english, english

Networking, online & offline

Markets are local & global

Unity is strenght

Thank You!

luca.conti@yahoo.it - Skype: pandemia

Twitter: @pandemia (ITA) @lucaconti (ENG)

Blog > http://luca.wordpress.com

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