Wbc09

#WBC09

Links available at www.JanetFouts.com/wbc09

Social media networks

Choosing your networks

What are you listening for?

Your Brand Appellation Varietal Reviewers Media Outlets Competitors

Where are the conversations? Blogs Forums Facebook Twitter Communities

Listening methods

Search engines (Bing, Google) Google Blog Search Google Alerts MyBlogLog Social Mention Twilerts

Listening and Reporting

Trackur SM2 Radian6 Collective Intellect

Social Mention

Real-time Monitoring

Monitter Yahoo! Sideline Twitter search LazyFeed

Twitter

Use it or not, you can’t ignore Twitter

Faster than search

Keyword focused Link sharing

Now what?

Do some thinking about what you can do Don’t feel compelled to join every

network Start commenting and joining

conversations Answer questions Solve problems Give feedback and help Listen for opportunites

Transparency

Don’t pretend No marketing speak Be human and

personal Don’t be mean Remember you’re

in public

Demographics are changing Women 35-54 66% over 21 13.9 Billion Minutes in April 2009 Pages are not Profiles

Wine fan page

755,941 fans

Twisted Oak Winery

Twisted Oak Winery

575 Fans

Foxen

Customize your page

Use custom boxes HTML Flash Video Promotions Games Applications

Pizza Hut

Easily branded Groups Members invite friends from other

networks No software to maintain Features can be added or removed Free is good

Hudson Valley Wine Country

Open Wine Consortium

Eagles Nest Winery

Interactive community Message boards KickApps App studio RSS Feeds Video and music players Widgets

Listen for your winery Share local events and interest Answer questions Put a human face on the brand Share experiences Say thank you! Re-tweet your followers

SEO and Content Recycling

Building traffic to multiple profiles All roads lead to you What content do you already have? Break content up and distribute Make your blog or website the center of

your social media universe

SEO and Content Recycling

Thank you!

Ask me anything! Links at JanetFouts.com/wbc More on these tools at JanetFouts.com Email Janet@JanetFouts.com 408.216.7423 Twitter- JFouts