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The Watercooler of 2023How TV and Conversations Will Change
Somrat Niyogi
THE STATE OF
TELEVISION
social·tv
noun1. a general term for technology that supports communication and social
JUST A FEW
NUMBERS
Less than 50% of 18-34 audience watch Live TV
72% percent of users under 25 use Twitter, Facebook, and/or other mobile applications
while watching TV
Nielsen Q2 2011http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/
The DVR is on the rise
WHAT WILL
MATTER?
TIMELINESS1.
CONTEXT2.
RELEVANCE3.
TIMELINESS
CONTEXTRELEVANCE
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