The Watercooler of 2023How TV and Conversations Will Change

Somrat Niyogi

THE STATE OF

TELEVISION

social·tv

noun1. a general term for technology that supports communication and social

JUST A FEW

NUMBERS

Less than 50% of 18-34 audience watch Live TV

72% percent of users under 25 use Twitter, Facebook, and/or other mobile applications

while watching TV

Nielsen Q2 2011http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/

The DVR is on the rise

WHAT WILL

MATTER?

TIMELINESS1.

CONTEXT2.

RELEVANCE3.

TIMELINESS

CONTEXTRELEVANCE