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Visual Storytelling has always been a part of the human experience - from cave paintings and comic strips to training films and documentaries, visual narratives are an extremely effective way to engage participants in a virtual experience and establish a point of view that is truly unique. Technology has given us a plethora of affordable, high-quality visual options that has leveled the playing field allowing global participation and exposure. The sheer number and accessibility of this information has its drawbacks – creating a pool of want-to-be authors with pages of image content that is ubiquitous, uninteresting, inconsistent or perhaps counterproductive to the client’s communication and branding objectives.
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MILHEMIMAGES Copyright 2010
Visual StorytellingCreating a Compelling Brand Experience
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Trust a professional with your brand
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Create a story within a story
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Get inside. Capture the soul.
How to use visual stories
• People, products, processes, positioning• Historical timelines• Relationship
transformation
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A picture is worth a thousand words
A single image
“If I could tell a story with words, I wouldn’t have to lug this camera around”.
Louis Hine
A single image
Goals
Audience
Style
Structure for action
Linear path
Create a compelling story
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Provide clarity
Explain concepts
Guide viewers eye
Describe what you cannot see yet
Show what you can’t see
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PERSPECTIVE
Show what you can’t see
SPEED
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PERSPECTIVE
Show what you can’t see
SCALE
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Show what you can’t see
PERSPECTIVE
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Show what you can’t see
SAFETY
Create a unique you
Create a unique you
?
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Telling a good story
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A Detroit story
Google Maps
A row house on Taft Street
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A dream house. 23 yrs in the making
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13 different artists installations
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Symbols, icons and meanings
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A visionary and his story
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A walkway of languages
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Reach many viewers
Define goals and audience
The best stories are told within a story
Create a consistent image and message
Establish a clear path from beginning to end
Keep it simple – less is more
Best Practices
MILHEMIMAGES Copyright 2010
Scott McCloud TEDEX
Mediastorm.org
Slide:ology: Art and Science of Creating Great Presentations
Images by © 2010 MILHEMIMAGES
Also (iStockPhoto, Louis Hine, Lost Puppy)
References
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QUESTIONS?
Janice Milhem734.997.9118
www.milhemimages.com
The More You See
The More You KnowAldous Huxley
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