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Nurture marketing is a new niche for virtual assistants. Learn why it is profitable, what type of work is involved, and which clients can use your nurture marketing services.
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Simple Marketing Projects You
Can Do For Every Client
Nurture Marketing –A new service niche for
Virtual Assistants
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www.proresource.com
Judy Schramm, CEOProResource LLC
Copyright 2011 ProResource LLC
What is Nurture Marketing?
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Nurture marketing involves
Reaching out to people on a regular basis,
Feeding them the information they need about your business,
Building a stronger relationship with them.
Copyright 2011 ProResource LLC
Why Does Nurture Work?
Repetition breaks through the clutter.
People learn more easily when you chunk information.
Fits today’s short attention spans.
Repetition provides credibility.
Repetition makes your client look successful.
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The magic comes from…
REPETITION
More touches =
More mindshare
How Can You Nurture?
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Email - Constant Contact, Mail Chimp, AWeber
Direct mail - postcards, letters, SendOutCards
Social media - LinkedIn, Facebook, Twitter
Copyright 2011 ProResource LLC
Nurture marketing gives you a new way to use skills you already have!
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Why Offer Nurture Marketing?
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Recurring Work
Bill an extra 5-20 hours per client per month
Needs to be done every month
Fits around other projects
No tight deadlines
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Work you can count on month in, month out
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Every business needs a nurture program
Easy for Clients to Say “Yes”
Universal appeal
Not expensive
Provides a lot of value
Many ways to use nurture programs
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Makes it easy for a client to start working with you
Good Door-Opener
Excellent way to start working with a client
Lots of opportunities to sell add-on services and related projects
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Powerful Impact on Your Client’s Business
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10-20%
increase
in revenue
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1. Reach out regularly to people who refer business to your client, so your client gets more referrals.
2. Stay in touch with people who have inquired about your client’s products and services but are not yet ready to buy. You can automate following up with them (so your client doesn’t have to) and help get them ready to buy.
3. Reward customers, make them feel good about your client’s business and encourage them to buy more.
4. Introduce people to your client’s business. Help them meet editors, bloggers, potential partners and more.
What Problems Can You Solve?
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Get referrals withoutactually having to ask for them
Nurture People Who Refer
Keep them up-to-date
Share successes
Show that others refer
Become more talkable
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Automate follow-up
Close a higher percentage of
leads
Nurture Leads
Maintain mindshare
Educate about value
Overcome objections
Build comfort level
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Keep customers feeling good about your client’s business
Nurture Customers
Reward customers for their loyalty
Keep retention rates high
Sell them additional products and services
Increase referrals
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Introduce your client’s business to people who haven’t heard of
them yet
Nurture VIPs
Introduce people to your client’s company
Launch new products and services
Meet influential people
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Read 10 more ways to use nurture marketing in this FREE report – get a copy by signing up for our email newsletter at www.proresource.com/newsletter
Copyright 2011 ProResource LLC
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How to Sell Nurture Projects
“I can set up a system to help you get more referrals, and stay in touch with other people who are important to you, such as prospects and customers.
“I can do it with email, social media or regular mail. It will take 5-20 hours a month, depending on how often you want to send out messages and how we send them out.
“I can also help you expand your list and keep it up-to-date.”
Copyright 2010 ProResource LLC
Templates for postcards or mailers
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www.proresource.com 19 Copyright 2011 ProResource LLC
Navy Version
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Copyright 2011 ProResource LLC
Email Template & Copy
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I Can Help You Stay in Touch with Prospects
I can help you stay in touch with prospects, sending them information about your products and services each month, and getting them ready to buy.
I’m a virtual assistant and one of the services I offer is nurture marketing.
I can also use nurture marketing to help you get more referrals.
Copyright 2011 ProResource LLC
We also have
telephone scripts
you can use!
Packaging Your Nurture Services
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Copyright 2011 ProResource LLC
Bronze – 5 hours/month
Silver – 10 hours/ month
Gold – 20 hours/month
Packaged Services
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Copyright 2011 ProResource LLC
Next Steps
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Get nurture marketing tipsFree!
www.proresource.com/newsletterwww.facebook.com/proresource
Master Nurture Marketing• Attend up to 6 Nurture Marketing Workshops
•Bring clients free (or get them to pay)• 1-on-1 support for 6 months
www.proresource.com/nurture-marketing-certification
Copyright 2011 ProResource LLC
About Nurture Marketing Certification
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Copyright 2011 ProResource LLC
About Nurture Marketing Certification
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Copyright 2011 ProResource LLC
Questions?
Judy SchrammProResource LLC+1 703-824-8482judy@proresource.comSkype: judy.schrammTwitter: @proresource
http://www.facebook.com/ProResource
www.proresource.com
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Copyright 2011 ProResource LLC
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