View From The Top-01

Entering theEntering theEntering theEntering theMobile Internet Era Mobile Internet Era Mobile Internet Era Mobile Internet Era

CHINA MOBILECHINA MOBILEWang JianzhouWang Jianzhou

February 15, BarcelonaFebruary 15, Barcelona

The Mobile Internet Era The Mobile Internet Era The Mobile Internet Era The Mobile Internet Era

Smart Phone Tablet

N t b kVoice+SMS Notebook

33

Voice Desktop computer

Mobility Changes LifeMobility Changes LifeMobility Changes LifeMobility Changes Life

Eyes＋Enables people to see

Ears ＋Enables people to see further, hear more, spread voice afar, and

t dMouths ＋

created many new applications

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Mobile Networks are EverywhereMobile Networks are EverywhereMobile Networks are EverywhereMobile Networks are Everywhere

25 90%30. 30%

35. 30%41. 60%

48. 50%56. 30%

62. 50%

40. 00%50. 00%60. 00%70. 00%

6. 70%11. 50%

16. 10%21. 10%

25. 90%

0. 00%10. 00%20. 00%30. 00%

00年

01年

02年

03年

04年

05年

06年

07年

08年

09年

年9月

l

600 million 600 million subscriberssubscribers

00 01 02 03 04 05 06 07 08 09

2010

年9

600 million 600 million subscriberssubscribers

640,000640,000 base stationsbase stations

98% 98% population coveragepopulation coverage

Hi h t b t ti t 6500 ltit dHighest base station at 6500m altitude,covering the summit of Mt Qomolangma. Communication services for Olympic Torch

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Communication services for Olympic Torch Relay

How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic brought by Mobile Internet? brought by Mobile Internet?

How to respond to the changes in business model How to respond to the changes in business model derived from Mobile Internet?derived from Mobile Internet?

Actively develop Machine to Machine (M2M) Actively develop Machine to Machine (M2M) applicationsapplications

66

How to cope with the explosive growth in How to cope with the explosive growth in data traffic brought by Mobile Internet?data traffic brought by Mobile Internet?

Mobile Terminal:Mobile Terminal:C ll hC ll hCellphoneCellphoneDongleDongleTabletTablet……..?……..?

M bil N t kM bil N t kMobile NetworkMobile Network2G2G3G3G4G4G

77………?………?

Extend WiFi CoverageExtend WiFi CoverageExtend WiFi CoverageExtend WiFi Coverage

Effectively alleviate traffic congestionDeploy WiFi hotspots in high data usage areasDeploy WiFi hotspots in high data usage areasCreate user-friendly WiFi experience essential

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Make WiFi connectivity a default function

Kick off LTE Network RolloutKick off LTE Network RolloutKick off LTE Network RolloutKick off LTE Network Rollout• Long Term Evolution? Or Short Term Evolution?• Large-Scale TD-LTE demo network at Shanghai EXPO• Large Scale TD-LTE Network trial in 6 major cities• Convergence of FDD LTE and TD-LTE

L h TD LTE I i i i• Launch TD-LTE Initiative

OperatorsMeasurement

vendors

Infravendors

Antenna Chipsetdvendors vendors

Terminalvendors

99

How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic brought by Mobile Internet? brought by Mobile Internet?

How to respond to the changes in business model How to respond to the changes in business model p gp gderived from Mobile Internet?derived from Mobile Internet?

Actively develop Machine to Machine (M2M) Actively develop Machine to Machine (M2M) y py papplicationsapplications

1010

How to respond to the changes in business How to respond to the changes in business model derived from Mobile Internet?model derived from Mobile Internet?

Mobile Internet

1111

Advocating an Open SystemAdvocating an Open SystemAdvocating an Open SystemAdvocating an Open System

Telecom

Terminal Vendors

Telecom

Terminal Vendors

Telecom

Terminal Vendors OPEN or CLOSED

SystemVendors

Telecom

SystemVendors

Telecom

SystemVendors

Telecom

???

Content Providers

Customer

Telecom OperatorContent

Providers

Customer

Telecom OperatorContent

Providers

Customer

Telecom Operator

Internet companies

Service Providers

Telecom Business

Distributors

Service Providers

Telecom Business

Distributors

Service Providers

Telecom Business

DistributorsTerminalvendors

companies

Contentproviders

Open system

Telecomoperators

p

Business Models

Content P id

Terminal Vendors

Internet

APP STORE

APP STORE Customer

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Providers Companies

TelecomOperators

APP STORE

APP STORE

Customer

App Store (Mobile Market) and Open App Store (Mobile Market) and Open Mobile System (OPhone)Mobile System (OPhone)

LG TB200 华为 T2211

旗舰产品

OPhone

新邮通 N330ZTE U230 海信 HS-N51

LG GW880多普达 8388 MOTO

SnapperLG GW880

多普达 8388 MOTO Snapper

ZTE U720 酷派 F800 三星GT-I8180CZTE U720 酷派 F800 三星GT-I8180C低端产品

Developer Community (Apps)

Handset Client

Business Camps

WAP

Business Camps

( Digital products)App downloads Digital products

Mobile shopWWW

1313

p

Avoid Becoming Dumb PipesAvoid Becoming Dumb PipesAvoid Becoming Dumb PipesAvoid Becoming Dumb Pipes

In the Mobile Internet era, lack of In the Mobile Internet era, lack of innovation will turn telecom operators into dumb pipesoperators into dumb pipes

AppleApple

Skymarket

iPhone Symbian Android WidowsMobile

1414Telecom Operator Networks（Fixed line，Mobile，WiFi，WiMAX）

Launch Wireless City Project to Access the Launch Wireless City Project to Access the Internet Anytime, AnywhereInternet Anytime, Anywhere

Network☆ 2G and 3G for wireless coverage☆ 2G and 3G for wireless coverage

☆ Use WIFI for high speed access in heavy data traffic areas：

WIFI Network☆ Service：Voice, SMS, MMS,

WAP M bil I t t

☆ Service：Video call, Video Stream, Mobile Internet

☆ Service：HD VOD☆ Terminal：Handset

3G Network2G Network

WAP, Mobile Internet☆ Terminal：Handset

,☆ Terminal：Handset, Dongle

☆ Terminal：Handset, Notebook, Tablet

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How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic brought by Mobile Internet? brought by Mobile Internet?

How to respond to the changes in business model How to respond to the changes in business model derived from Mobile Internet?derived from Mobile Internet?

Actively develop Machine to Machine (M2M) Actively develop Machine to Machine (M2M) li tili tiapplicationsapplications

1616

Actively Develop Machine to Machine Actively Develop Machine to Machine ( ) li i( ) li i(M2M) Applications(M2M) Applications

Internet of Things is an information network that connects different

objects and enables the communication between people and object objects and enables the communication between people and object

and among objects.

“Things”: machines, devices, vehicles, “Things”: machines, devices, vehicles,

etc., including animals and plantsetc., including animals and plants

Internet of Things enables smart Internet of Things enables smart gg

processing of objects throughout processing of objects throughout

production logistics and consumptionproduction logistics and consumptionproduction, logistics and consumptionproduction, logistics and consumption

Internet of Things has great potential Internet of Things has great potential

17171717

to penetrate into various areasto penetrate into various areas

Structure of Internet of Things (M2M)Structure of Internet of Things (M2M)Structure of Internet of Things (M2M)Structure of Internet of Things (M2M)Overall sensing: gUse RFID, sensor, locator, 2D barcode etc. to collect information anytime, anywhere

Reliable transmission: Utilize convergence of Utilize convergence of communication networks and the Internet

Smart Processing:Apply computing technologies to analyze data smart control on

18181818

data, smart control on different objects

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