Video: The Next Frontier In Marketing - BrightonSEO 2017

Duane BrownTake Some Risk Inc.

Video: The Next Frontier In Marketing

@DuaneBrownhttp://www.slideshare.net/DuaneBrown

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Video Stats

Customers

Competitors

Remarketing

6 Tips

@DuaneBrown | live & watch

@DuaneBrown | live & watch

Video Stats

@DuaneBrown | #BrightonSEO

500MM 1.5BB

@DuaneBrown | users

100mm 500mm

@DuaneBrown | hours/day

@DuaneBrown | Life

@DuaneBrown | Life

Customers

@DuaneBrown | #BrightonSEO

The best group of people to test a video on are your customers.

@DuaneBrown | customers

@DuaneBrown | customers

@DuaneBrown | customers

Custom Audience

@DuaneBrown | customers

@DuaneBrown | customers

@DuaneBrown | customers

@DuaneBrown | customers

Customer Emails

@DuaneBrown | customers

@DuaneBrown | customers

- New Product- JTBD

@DuaneBrown | customers

@DuaneBrown | List Size

@DuaneBrown | Audience

@DuaneBrown | Audience

Competitors

@DuaneBrown | #BrightonSEO

@DuaneBrown | customers

YouTube

@DuaneBrown | competitors

@DuaneBrown | competitors

- How To- JTBD

@DuaneBrown | competitors

Remarketing

@DuaneBrown | #BrightonSEO

@DuaneBrown | customers

Facebook

@DuaneBrown | remarketing

@DuaneBrown | remarketing

@DuaneBrown | remarketing

@DuaneBrown | remarketing

@DuaneBrown | customers

YouTube

@DuaneBrown | remarketing

@DuaneBrown | remarketing

- Brand- Aha Moment

@DuaneBrown | remarketing

6 Tips

@DuaneBrown | #BrightonSEO

55% 80%

@DuaneBrown | Devices

@DuaneBrown | Viewing

9% Go Vertical

@DuaneBrown | customers

10 min 30 min

@DuaneBrown | length

@DuaneBrown | length

85% Maybe

@DuaneBrown | Sound

Yes Yes

@DuaneBrown | Auto Play & Loop

@DuaneBrown | Brand Safety

The End

@DuaneBrown | #BrightonSEO