Video Marketing Rules!

VIDEO MARKETING RULES! Quick Tips for Online Video Success

WHAT YOU’LL LEARN…

Ideas for getting started with video

How to maximize the latest changes to YouTube, the world's biggest

promotional platform and 2nd largest search engine

What you need to know about Web TV, and how webcasting can

build your biz

New ways to engage your customers with video

New video tools that make it easier than ever to create cool videos

WHY YOU NEED TO KNOW THIS STUFF!

The Internet is being driven by video

Video content is becoming a critical information source

YouTube is the 2nd biggest search engine

60% (and rising) of all web traffic is video

Video is more compelling and engaging than other media

Video connects!

www.LouBortone.com © Lou Bortone

WHY VIDEO NOW?

• If you have video on your website, you are 53X more likely to appear on

the first page of Google’s search results!

• Visitors who view video stay two minutes longer on average and are 64%

more likely to purchase than other site visitors. (Comscore, August 2010)

• Websites with video sell 45% more!

• 60% of all Internet traffic is currently video. By 2016, Cisco reports that

90% of all Internet traffic will be video!

© Lou Bortone www.LouBortone.com

WHY VIDEO?

• Breaks through the online noise

• Increases your visibility & credibility

• Attracts clients so they come to YOU

• Turbocharges your social media

• Opens up new opportunities, JVs,

speaking gigs, etc.

© Lou Bortone

VIDEO IS THE FUTURE

It’s time to lead, follow or get out of the way!

BUT WHY LISTEN TO ME?

20+ years in the TV business (Fox, E! Entertainment TV)

Have been doing video marketing since before YouTube!

Experienced marketing and branding executive

WHO I WORK WITH...

My clients include Michael Port, Ali Brown, Andrea J. Lee,

Lolly Daskal, Sheri McConnell, Les McKeown and a long

list of authors, speakers and thought leaders... (OMG, what a

name-dropper!)

QUICK TIP #1

Start with a simple “welcome” video

Just use your webcam

Short and informal is fine (1-minute)

Give your “who and do what” statement

Invite them in! (opt-in box)

Use on your home page

Can also be used on your “about me” page

WELCOME VIDEO

QUICK TIP #2

Use an easy video creation site

Animoto.com

OneTrueMedia.com

GoAnimate.com

SlideMotion.com

Stupeflix.com

GOANIMATE.COM

GOANIMATE.COM

SLIDEMOTION.COM

QUICK TIP #2 – BONUS RESOURCES

Prezi.com

SlideShare.net

PowerPoint/Keynote

Jing (JingProject.com)

Camtasia

Screenflow (for Mac)

TALKING HEAD VS. SCREENCAST

Talking Head

• Best for personal vids

• About Me pages

• Welcome video

• Tips series/cred

• Pitching a service

Screencast

• Best for demo vids

• Training or instruction

• Longer sales videos

• PowerPoint to video

• Pitching a product

www.LouBortone.com © Lou Bortone

QUICK TIP #3

Engage with Video Email

Video in email can double your email open rates!

According to Small Business Trends, Video in email increases

click through rates by a whopping 96%!

Want more response?

Put video in your email!

Two free ways to do that include:

mailVu.com and Eyejot.com

VIDEO EMAIL OPTIONS

© Lou Bortone www.LouBortone.com

www.LouBortone.com © Lou Bortone

QUICK TIP #4

Maximize YouTube

Optimize the latest changes to YouTube

Customize and organize your channel

Use YouTube sharing for leverage

QUICK TIP #5

Leverage your time with “Social Video”

Share your videos to Facebook, Twitter, Google+

Make your videos more “shareable”

“Share the love” with Facebook

VIDEO ON FACEBOOK

That’s social media engagement!

VIDEO MONTAGE

OneTrueMedia.com

QUICK TIP #6

Connect with Webcasting

Live stream video viewing is up by 648% this year!

(comScore)

You can launch your own Web TV channel instantly (free!)

Go live on the web anytime, anywhere

Two big players are Ustream.tv and Livestream.com

LIVESTREAM IN ACTION

Elizabeth Marshall’s Live Webcast

© Lou Bortone www.LouBortone.com

LIVE WEBCASTS

Your Own Web TV Show!

• www.Oovoo.com

QUICK TIP #7

Plan ahead with a Video Editorial Calendar

Create a Video Marketing Plan based on your

business objectives

Integrate video into your existing marketing plans

Be more strategic with video!

Free calendar template available at:

http://www.loubortone.com

VIDEO EDITORIAL CALENDAR

VIDEO MARKETING

STRATEGY

Reality Check: All of this

is useless without a

PLAN!

THE VIDEO/PROFIT CONNECTION

Use video to establish an immediate, personal and powerful connection

to your clients and prospects

Video accelerates the sales process

Video dramatically increases the “know, like & trust” factor

Consumers who watch product videos are 144% more likely to add a

product to their cart (via Internet Retailer)

© Lou Bortone

VIDEO MARKETING STRATEGY

• Integrate video into your existing marketing plans

• Repurpose blog posts, articles and ezines into video

marketing

• Determine how video can support your promotional plans

• Create a “Video Visibility” strategy to maximize exposure

• Use video to create more effective sales pages, blog posts,

etc.

© Lou Bortone

LET’S CONNECT!

lou@loubortone.com

www.LouBortone.com

www.TwitterLou.com

www.FacebookLou.com

www.loubortone.com/videobunch