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Video Marketing Rules reveals several quick tips for success with online video marketing. This is normally a live webinar with audio, but I wanted to share the slides here - since you can still get a lot of great tips and tools for doing video right!
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VIDEO MARKETING RULES! Quick Tips for Online Video Success
WHAT YOU’LL LEARN…
Ideas for getting started with video
How to maximize the latest changes to YouTube, the world's biggest
promotional platform and 2nd largest search engine
What you need to know about Web TV, and how webcasting can
build your biz
New ways to engage your customers with video
New video tools that make it easier than ever to create cool videos
WHY YOU NEED TO KNOW THIS STUFF!
The Internet is being driven by video
Video content is becoming a critical information source
YouTube is the 2nd biggest search engine
60% (and rising) of all web traffic is video
Video is more compelling and engaging than other media
Video connects!
www.LouBortone.com © Lou Bortone
WHY VIDEO NOW?
• If you have video on your website, you are 53X more likely to appear on
the first page of Google’s search results!
• Visitors who view video stay two minutes longer on average and are 64%
more likely to purchase than other site visitors. (Comscore, August 2010)
• Websites with video sell 45% more!
• 60% of all Internet traffic is currently video. By 2016, Cisco reports that
90% of all Internet traffic will be video!
© Lou Bortone www.LouBortone.com
WHY VIDEO?
• Breaks through the online noise
• Increases your visibility & credibility
• Attracts clients so they come to YOU
• Turbocharges your social media
• Opens up new opportunities, JVs,
speaking gigs, etc.
© Lou Bortone
VIDEO IS THE FUTURE
It’s time to lead, follow or get out of the way!
BUT WHY LISTEN TO ME?
20+ years in the TV business (Fox, E! Entertainment TV)
Have been doing video marketing since before YouTube!
Experienced marketing and branding executive
WHO I WORK WITH...
My clients include Michael Port, Ali Brown, Andrea J. Lee,
Lolly Daskal, Sheri McConnell, Les McKeown and a long
list of authors, speakers and thought leaders... (OMG, what a
name-dropper!)
QUICK TIP #1
Start with a simple “welcome” video
Just use your webcam
Short and informal is fine (1-minute)
Give your “who and do what” statement
Invite them in! (opt-in box)
Use on your home page
Can also be used on your “about me” page
WELCOME VIDEO
QUICK TIP #2
Use an easy video creation site
Animoto.com
OneTrueMedia.com
GoAnimate.com
SlideMotion.com
Stupeflix.com
GOANIMATE.COM
GOANIMATE.COM
SLIDEMOTION.COM
QUICK TIP #2 – BONUS RESOURCES
Prezi.com
SlideShare.net
PowerPoint/Keynote
Jing (JingProject.com)
Camtasia
Screenflow (for Mac)
TALKING HEAD VS. SCREENCAST
Talking Head
• Best for personal vids
• About Me pages
• Welcome video
• Tips series/cred
• Pitching a service
Screencast
• Best for demo vids
• Training or instruction
• Longer sales videos
• PowerPoint to video
• Pitching a product
www.LouBortone.com © Lou Bortone
QUICK TIP #3
Engage with Video Email
Video in email can double your email open rates!
According to Small Business Trends, Video in email increases
click through rates by a whopping 96%!
Want more response?
Put video in your email!
Two free ways to do that include:
mailVu.com and Eyejot.com
QUICK TIP #4
Maximize YouTube
Optimize the latest changes to YouTube
Customize and organize your channel
Use YouTube sharing for leverage
QUICK TIP #5
Leverage your time with “Social Video”
Share your videos to Facebook, Twitter, Google+
Make your videos more “shareable”
“Share the love” with Facebook
VIDEO ON FACEBOOK
That’s social media engagement!
VIDEO MONTAGE
OneTrueMedia.com
QUICK TIP #6
Connect with Webcasting
Live stream video viewing is up by 648% this year!
(comScore)
You can launch your own Web TV channel instantly (free!)
Go live on the web anytime, anywhere
Two big players are Ustream.tv and Livestream.com
LIVESTREAM IN ACTION
Elizabeth Marshall’s Live Webcast
© Lou Bortone www.LouBortone.com
LIVE WEBCASTS
Your Own Web TV Show!
• www.Oovoo.com
QUICK TIP #7
Plan ahead with a Video Editorial Calendar
Create a Video Marketing Plan based on your
business objectives
Integrate video into your existing marketing plans
Be more strategic with video!
Free calendar template available at:
http://www.loubortone.com
VIDEO EDITORIAL CALENDAR
VIDEO MARKETING
STRATEGY
Reality Check: All of this
is useless without a
PLAN!
THE VIDEO/PROFIT CONNECTION
Use video to establish an immediate, personal and powerful connection
to your clients and prospects
Video accelerates the sales process
Video dramatically increases the “know, like & trust” factor
Consumers who watch product videos are 144% more likely to add a
product to their cart (via Internet Retailer)
© Lou Bortone
VIDEO MARKETING STRATEGY
• Integrate video into your existing marketing plans
• Repurpose blog posts, articles and ezines into video
marketing
• Determine how video can support your promotional plans
• Create a “Video Visibility” strategy to maximize exposure
• Use video to create more effective sales pages, blog posts,
etc.
© Lou Bortone
LET’S CONNECT!
www.LouBortone.com
www.TwitterLou.com
www.FacebookLou.com
www.loubortone.com/videobunch
