UX Poland 2016 - Franco Papeschi - Designers as catalysts for social change

DESIGNERS AS CATALYSTS OF SOCIAL CHANGE

FRANCO PAPESCHI @BOBBYWATSON#SOCIALIMPACT #DESIGNFORCHANGE

DESIGNERS WILL NEVER BE CATALYSTS OF SOCIAL CHANGE,UNLESS...

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Palohoneywell

FROG + JLR / DIGITAL UX / DEC. 9, 2014 / PROPRIETARY & CONFIDENTIAL 7FROG + JLR / DIGITAL UX / DEC. 9, 2014 / PROPRIETARY & CONFIDENTIAL 7

FROG + JLR / DIGITAL UX / DEC. 9, 2014 / PROPRIETARY & CONFIDENTIAL 7

BURKINA FASOSENEGAL

MALI

LIBERIA GHANA

KENYA

CAMBODIA

CHINA

http://gobackpacking.com/photo-absolut-petrol/

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LIMITED RESOURCES, HUMAN BEHAVIOUR

WHAT IF SOME OF THESE COMPLEX ISSUES COULD BE MITIGATED BY IMPROVING THE HUMAN EXPERIENCEOF SYSTEMS, SERVICES & SOLUTIONS?

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REALITY IS MESSY AND UNPREDICTABLE.LEARN TO LOVE AMBIGUITY AND “NON-LINEAR PATHS TO CHANGE”.

*MARIANA AMATULLO | DESIGNMATTERS

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CHALLENGES

INCLUDING PEOPLE

GETTING LOST IN COMPLEXITY ADDING VALUE

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CHALLENGE #1: INCLUDING PEOPLE

SCALE, INTERCONNECTION AND DEPTH OF PROBLEMS = ALONE IS A NO NO

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FROM SUPERHERO TO CATALYST

FROM SUPERHERO TO CATALYST

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HUMILITY. EMPATHY.SHARED CULTURE.

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PARTICIPATORY RESEARCH

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STORYTELLING

UNDERSTANDING SOCIAL STRUCTURES

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ACTIVATE COMMUNITIES.

!

INSPIRE LOCAL CHANGEMAKERS

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COLLECTIVE ACTION TOOLKIT

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ABSTRACTION AND JARGON ADD BARRIERS TO ACTION

CHALLENGE #2: GETTING LOST IN COMPLEXITY

governance empowerment capacity-building stakeholder Global south

civil society disadvantaged development excluded beneficiaries impact field trip donors change

baseline power analysis low overhead microfinance ICT4D PPP (public-private

partnership) root cause sensitize scale-up ownership pro-poor mHealth mEdu mLife mAgri participatory decision-making

inclusive capabilities self-sustainability 33

DO YOU SPEAK NGO?

progressive disclosure emergent hierarchy stakeholder call-to-action content

strategy awareness engagement advocate click-through persona

archetype scenario o.o.b.e.

blueprint insights concept strategy design user user-centric trigger grid

module intent composition sketch workaround studio quasi-ethnographic

storytelling MVP customer development immersive

responsive flat white space 34

DO YOU SPEAK DESIGN?

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DESIGN THINKING & DOING, TOGETHER.IN-FIELD PROTOTYPING.

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A PROTOTYPE IS WORTH 1000 REPORTS

TECHNOLOGY PROBES

RADIO MARCHÉ

!

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THE POWER OF SHOWING THE INVISIBLE FORCES THAT HOLD COMPLEX SYSTEMS TOGETHER.

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ITERATE THROUGH SHARED MENTAL MODELS

FIELD TRAVEL FIELD OFFICE GENEVA

ACTIVIST POTENTIALHUMAN RIGHTS

VIOLATION

VICTIM / WITNESS

Journalists, NGOs, Human Rights Organizations

SOCIAL & OPENMEDIA

INVESTIGATOR

interviews &site visits

witnessing &capturing

experiencing &witnessing

analysis &reporting

analysis &reporting

ANALYST

UN CASEDATABASE

EARLY WARNINGOFFICER

HUMAN RIGHTS WEBSITE(PUBLISHED REPORTS)

Collecting

Accessing

Collecting

Collecting

Holding / Accessing

Holding / Accessing

Holding / Accessing

Using

Using Using

Holding / Sharing Holding / Sharing

Sharing

Holding

Sharing

Sharing

SharingP

RIV

AT

E D

IGIT

AL

INFO

RM

AT

ION

FLO

WS

PU

BLI

C D

IGIT

AL

INFO

RM

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ION

FLO

WS

Sometimes even a pen and a block for notes can attract attention and result in security concerns.

Investigator

Field Office / FieldLOCATIONS

ARCHETYPE

Hi, my name is

Fabienne

KEY TASKS

Identifying human rights issuesUsing information from different types of sources, including the media and civil society

Gathering information on al-leged human rights violationsInterviewing witnesses and others and visiting sites

Drafting reportsAnalyzing and organizing gathered information

Ensuring advocacy with relevant authoritiesFollowing up cases with authorities at the local and national levels

KEY NEEDS

Simplicity & ReliabilityPeople with low technical background can use it in barren environments

Mobilitysolutions have to be portable, long lasting and energy efficient

Confidentiality & SecurityBoth of the information and the identity of the victims and sources

CommunicationStoring/transferring data and information to col-leagues

KEY TOOLS (TODAY)CUSTOMER JOURNEY

Pen, block, phone, GPS, Radio, laptop, voice-recorder, video recorder, Lotus Notes, database, satellite phone,

FOCUS

Providing first hand evidence for human rights violations through interviews and site visits.

Between field office and incident locations. Trips vary in length and distance, but can take several days.

MOBILITY

LOW HIGH

Confidentiality and security has to be ensured during and after the collection of information.

NEED FOR SECURITY & CONFIDENTIALITY

INFORMATION LOAD

LOW HIGH

Besides information from interviews and site visits that accumulates over time, they scan news and media daily.

LOW HIGH

ICT ACCESS

Low bandwidth and sporadic access. No access in the field.

LOW HIGH

UN + ICT | GENEVA 2013 MAY 29th & 30th

FIELD OFFICEINVESTIGATOR

GETTING INFO ABOUTINCIDENTS

TRAVELLING TO LOCATION

INTERVIEWINGINFORMANTS

FIELD OFFICE

DOCUMENT &ANALYSE

DRAFT & SENDREPORTS

FIELD OFFICE STAYING IN AFIELD CAMP

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PROJECTS ARE FOR OUTPUT, NOT FOR OUTCOME

CHALLENGE #3: ADDING VALUE

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LONGITUDINAL ENGAGEMENTS.

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GSMA MOBILE FOR DEVELOPMENT mAGRI

2 YEARS+6 COUNTRIESGHANA, MALAWI, SRI LANKA, BANGLADESH, MYANMAR, PAKISTAN

mAGRICULTURE SERVICES

mAgri

500 MILLION UNDERSERVED SMALLHOLDER FARMERS

NO ACCESS TO CRITICAL INFORMATION, FINANCIAL SERVICES AND MARKETS

THE OPPORTUNITY

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ADD VALUE.DESIGN THE MISSING COMPONENTS

VIRTUAL TUTOR & TEACHER ASSISTANT 108K ACTIVE USERS / MONTH

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MINIMUM INTERVENTION.MAXIMUM OUTCOME

DESIGNERS WILL NEVER BE CATALYSTS OF SOCIAL CHANGE,UNLESS...

DESIGNERS WILL NEVER BE CATALYSTS OF SOCIAL CHANGE,UNLESS WE CONSIDER THESE CHALLENGES...

how to include people in the design effort

how to reduce complexity

how to add value

DESIGNERS WILL NEVER BE CATALYSTS OF SOCIAL CHANGE,UNLESS...

Use open research methods

Activate communities

Prototype your way to meaning

Mentor, review, follow, adapt

Create minimum impactful interventions

THANKS!

www.frogdesign.com/frogImpactfranco.papeschi@frogdesign.com@bobbywatson