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Understand the different types of transferees at your company and exactly what they need from you.
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UnderstandYourTransferees
presents
Your company is full of diverse individuals with their own specific and unique needs.
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Especially when they relocate.
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So get to know them, why don’t ya?
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MILLENNIAL MARVIN1
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Check out Millennial Marvin.
He’s in the early stages of his career, and he’s
pretty excited about it.
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Things our buddy Millennial Marvin likes:
LUMP SUM ASSISTANCESTRUCTURECONTENT ON NIGHTLIFETECHNOLOGY
• Offer guidance with his lump sum so he doesn’t end up with a new XBox 360 instead of a moving truck.
TIPS FOR HIS RELOCATION:
• Millennials like structure. Moving is no different. This is a whole new ballgame for most of them.
• Location is one of the most influential factors for Millennial Marvin. Give him some city content to sway his decision in your favor.
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2FAMILY FRED
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Family Fred is entering a new phase in his career, and
he has to relocate in order to achieve his next goal.
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Now, you have three more people to add
into the equation.
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Things that are important to Family Fred:
TRANSPORTATION FOR MULTIPLE PEOPLEHELP WITH HOME PURCHASING/SELLINGCONTENT ON NEIGHBORHOODS
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TIPS FOR HIS RELOCATION:
• Fred’s main priority is his family. Make sure you take them into consideration.
• His move is going to be more involved and time consuming. He may need more time than your average Millennial Marvin.
• He’ll want to make trips to his new city to scope out schools, neighborhoods, and houses, so these costs need to be accounted for.
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RELIABLE RACHEL3
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Rachel is unique.
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She isn’t a Millennial, doesn’t have a family, and isn’t a top-tier employee.
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She is your most common transferee.
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Our gal Reliable Rachel looks for:
DIVERSITY OF RESOURCESCONTENT ON SOCIAL ACTIVITIESOPTIONS FOR RENTING
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TIPS FOR HER RELOCATION:
• Each situation is different and should be evaluated on a case-by-case basis.
• This transferee type is likely inbetween Millennial-life and family-life, so it is important to give options.
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EXECUTIVE ELLEN4
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Executive Ellen is a pretty big deal.
She is one of the most respected people in the
industry.
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Executive Ellen’s main concerns are:
EASE OF TRANSPORTATION ACCESS TO VETTED VENDORS CONTENT ON NOTEWORTHY ESTABLISHMENTS UTILIZATION OF MOVING CONCIERGE
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TIPS FOR HER RELOCATION
• Ellen is willing to pay a pretty penny to make this relocation as painless and easy as possible.
• Offer her the most reputable vendors, cost is not her main concern.
• A moving concierge will be useful for her as she wants things ready to go upon arrival - she doesn’t have time to monkey around with figuring things out in due time.
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SCHEDULEA DEMO
ASK ANEXPERT
Everyone has different needs during the relocation process, and there are plenty of
different personality types in your company.
ADDITIONAL RESOURCES
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