Twitter 101

WTF is

Barkley Education SeriesApril 2008

Dustin Jacobsen Technical Director

httptwittercomdustinj djacobsenbarkleyuscom

1

Agenda

Introduction Twitter Overview Usage (CurrentFuture) Applications Live Feed

2

Twitter is the latest shiny toy in the web 20 toolbox

3

Twitter is a service for friends family and condashworkers to communicate and stay connected through the exchange of quick frequent answers to one simple question What are you doing Bloggers can use it as a mini-blogging tool Developers can use the API to make Twitter tools of their own

4

The New York Times calls Twitter one of the fastest-growing phenomena on the Internet

TIME Magazine says Twitter is on its way to becoming the next killer app

Newsweek noted that Suddenly it seems as though all the worlds a-twitter

[via]

5

The Revolution Will Be Twittered From Bloggers to Corporations Everyone is lsquoTweetingrsquo

The James Buck Story[ABC News] [CNN]

6

Twitter Overview

Who Usage

ldquoYear on year Internet visits to Twittercom are up 8 fold In the past three months visits have more than doubled and traffic continues to climb up 60 in the past monthrdquo

How much is Twitter Worth[via]

7

Twitter in plain English Video [225]

8

GNTV A Talk with the Twitter Guys The founders talk candidly on where theyve been amp where theyre going

Video [first 545]

How People Interact

9

Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]

Twitter integration

10

Facebook Plaxo statusBlogsTwitter feed

Why people love Twitter Video (619)

11

[via]

Keeping Pace The Evolution of Marketing and Branding

Rule 1 change is constant

Keeping up with the ldquoMErdquo Economy

Multiple access points or ldquogatewaysrdquo to products and services

Create value

Content is still king12

Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential

Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that

want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo

13

Techno-Bias for Those who Twitter

ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo

14

Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their

username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo

15

How Companies Use Twitter

Promotions

Listening and responding to customers

Employees as ambassadors

16

Twitter Wrote this Column for Me

Describe Twitter

How can Twitter help marketers

Have you bought anything because of Twitter

17

How to Get Customer Service via Twitter

ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo

ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo

18

[via]

Brands on Twitter HampR Block Southwest Air Zappos

19

[tip protect your brand]

[interview pt 5] [interview (video625)]

How-To Using Twitter to Build Brand Integrity

Subscribe generously

Donrsquot just be casual be personal

Be responsive

Be faster than RSS

Spark interactivity

Ask for help

Be Tweet-worthy

Monitor and reply carefully 20

What Not to Do Could Advertising Pollute Twitter

The Noise about Twitter Noise

Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation

Listen Up BarackObama is following 25897Twitter is about listening and not just being heard

21

Website Applications

22

SearchFeedStatisticsMappingRandom

Search

23

TwitterTrollTweetscanSummizeHashtags

Feed

24

FriendFeed[note many RSS readers can consume the Twitter feed]

Statistics Research

25

TweetstatsTwitterverse

TwistTweet Clouds [via]

Mapping

26

TwitterLocalTwittervisionTwitterEarth

Random

27

TwistoriTwittersnoozeTweetfight [via]

Group Tweet [via]

Alternate Interfaces

28

TwhirlTwitterificOutTwit [via]

TwitBinothers

The world is changing in real time and it will be published

29

Qik (live streaming from a phone)[Kevin Rose car damage]

30

Thanks

Dustin Jacobsenhttptwittercomdustinj