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An overview of Twitter, tools, trends & brand strategy
Citation preview
WTF is
Barkley Education SeriesApril 2008
Dustin Jacobsen Technical Director
httptwittercomdustinj djacobsenbarkleyuscom
1
Agenda
Introduction Twitter Overview Usage (CurrentFuture) Applications Live Feed
2
Twitter is the latest shiny toy in the web 20 toolbox
3
Twitter is a service for friends family and condashworkers to communicate and stay connected through the exchange of quick frequent answers to one simple question What are you doing Bloggers can use it as a mini-blogging tool Developers can use the API to make Twitter tools of their own
4
The New York Times calls Twitter one of the fastest-growing phenomena on the Internet
TIME Magazine says Twitter is on its way to becoming the next killer app
Newsweek noted that Suddenly it seems as though all the worlds a-twitter
[via]
5
The Revolution Will Be Twittered From Bloggers to Corporations Everyone is lsquoTweetingrsquo
The James Buck Story[ABC News] [CNN]
6
Twitter Overview
Who Usage
ldquoYear on year Internet visits to Twittercom are up 8 fold In the past three months visits have more than doubled and traffic continues to climb up 60 in the past monthrdquo
How much is Twitter Worth[via]
7
Twitter in plain English Video [225]
8
GNTV A Talk with the Twitter Guys The founders talk candidly on where theyve been amp where theyre going
Video [first 545]
How People Interact
9
Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Agenda
Introduction Twitter Overview Usage (CurrentFuture) Applications Live Feed
2
Twitter is the latest shiny toy in the web 20 toolbox
3
Twitter is a service for friends family and condashworkers to communicate and stay connected through the exchange of quick frequent answers to one simple question What are you doing Bloggers can use it as a mini-blogging tool Developers can use the API to make Twitter tools of their own
4
The New York Times calls Twitter one of the fastest-growing phenomena on the Internet
TIME Magazine says Twitter is on its way to becoming the next killer app
Newsweek noted that Suddenly it seems as though all the worlds a-twitter
[via]
5
The Revolution Will Be Twittered From Bloggers to Corporations Everyone is lsquoTweetingrsquo
The James Buck Story[ABC News] [CNN]
6
Twitter Overview
Who Usage
ldquoYear on year Internet visits to Twittercom are up 8 fold In the past three months visits have more than doubled and traffic continues to climb up 60 in the past monthrdquo
How much is Twitter Worth[via]
7
Twitter in plain English Video [225]
8
GNTV A Talk with the Twitter Guys The founders talk candidly on where theyve been amp where theyre going
Video [first 545]
How People Interact
9
Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Twitter is the latest shiny toy in the web 20 toolbox
3
Twitter is a service for friends family and condashworkers to communicate and stay connected through the exchange of quick frequent answers to one simple question What are you doing Bloggers can use it as a mini-blogging tool Developers can use the API to make Twitter tools of their own
4
The New York Times calls Twitter one of the fastest-growing phenomena on the Internet
TIME Magazine says Twitter is on its way to becoming the next killer app
Newsweek noted that Suddenly it seems as though all the worlds a-twitter
[via]
5
The Revolution Will Be Twittered From Bloggers to Corporations Everyone is lsquoTweetingrsquo
The James Buck Story[ABC News] [CNN]
6
Twitter Overview
Who Usage
ldquoYear on year Internet visits to Twittercom are up 8 fold In the past three months visits have more than doubled and traffic continues to climb up 60 in the past monthrdquo
How much is Twitter Worth[via]
7
Twitter in plain English Video [225]
8
GNTV A Talk with the Twitter Guys The founders talk candidly on where theyve been amp where theyre going
Video [first 545]
How People Interact
9
Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
4
The New York Times calls Twitter one of the fastest-growing phenomena on the Internet
TIME Magazine says Twitter is on its way to becoming the next killer app
Newsweek noted that Suddenly it seems as though all the worlds a-twitter
[via]
5
The Revolution Will Be Twittered From Bloggers to Corporations Everyone is lsquoTweetingrsquo
The James Buck Story[ABC News] [CNN]
6
Twitter Overview
Who Usage
ldquoYear on year Internet visits to Twittercom are up 8 fold In the past three months visits have more than doubled and traffic continues to climb up 60 in the past monthrdquo
How much is Twitter Worth[via]
7
Twitter in plain English Video [225]
8
GNTV A Talk with the Twitter Guys The founders talk candidly on where theyve been amp where theyre going
Video [first 545]
How People Interact
9
Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
5
The Revolution Will Be Twittered From Bloggers to Corporations Everyone is lsquoTweetingrsquo
The James Buck Story[ABC News] [CNN]
6
Twitter Overview
Who Usage
ldquoYear on year Internet visits to Twittercom are up 8 fold In the past three months visits have more than doubled and traffic continues to climb up 60 in the past monthrdquo
How much is Twitter Worth[via]
7
Twitter in plain English Video [225]
8
GNTV A Talk with the Twitter Guys The founders talk candidly on where theyve been amp where theyre going
Video [first 545]
How People Interact
9
Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
6
Twitter Overview
Who Usage
ldquoYear on year Internet visits to Twittercom are up 8 fold In the past three months visits have more than doubled and traffic continues to climb up 60 in the past monthrdquo
How much is Twitter Worth[via]
7
Twitter in plain English Video [225]
8
GNTV A Talk with the Twitter Guys The founders talk candidly on where theyve been amp where theyre going
Video [first 545]
How People Interact
9
Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
7
Twitter in plain English Video [225]
8
GNTV A Talk with the Twitter Guys The founders talk candidly on where theyve been amp where theyre going
Video [first 545]
How People Interact
9
Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
8
GNTV A Talk with the Twitter Guys The founders talk candidly on where theyve been amp where theyre going
Video [first 545]
How People Interact
9
Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
How People Interact
9
Update via webUpdate via mobile webUpdate via SMSUpdate via 3rd party apps[poll 1] [poll 2]
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Twitter integration
10
Facebook Plaxo statusBlogsTwitter feed
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Why people love Twitter Video (619)
11
[via]
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Keeping Pace The Evolution of Marketing and Branding
Rule 1 change is constant
Keeping up with the ldquoMErdquo Economy
Multiple access points or ldquogatewaysrdquo to products and services
Create value
Content is still king12
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Even if Twitter is Just a Geek Haven Itrsquos Still Very Influential
Geeks are by far more influential than any other online contingency except the big media ldquoHow many people do you know outside your tech community that
want to have 25 desktop applications live running Firefox alongside with 10 tabs open twittering 100 times a day reading and commenting articles on FriendFeed writing a blog post about it starting riots to get traffic going AND still have a normal day job and a life after that I dont know anyone that fancies that kind of liferdquo
13
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Techno-Bias for Those who Twitter
ldquoIf someone is talking about social media on their blog and you go to Twitter and search for them and theyre absent what does that say about their social media skillsrdquo ldquoThere are plenty of other ways to be all social-mediad outrdquo
14
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Confessions of a Twitter Snob ldquoIm judging whether or not to add someone based on their
username what their most recent tweets are how many other people are following them and if Im lucky maybe theres a link to a Blog which gives me more insightrdquo
15
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
How Companies Use Twitter
Promotions
Listening and responding to customers
Employees as ambassadors
16
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Twitter Wrote this Column for Me
Describe Twitter
How can Twitter help marketers
Have you bought anything because of Twitter
17
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
How to Get Customer Service via Twitter
ldquoWhile its nice to know that Twitter is available as a way of getting a companys attention all methods of customer service and support should be treated with the same considerationrdquo
ldquoBy pouncing on the Twitter complaints while ignoring the emails one has to wonder if the company is in fact more concerned with reputation than they are with servicerdquo
18
[via]
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Brands on Twitter HampR Block Southwest Air Zappos
19
[tip protect your brand]
[interview pt 5] [interview (video625)]
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
How-To Using Twitter to Build Brand Integrity
Subscribe generously
Donrsquot just be casual be personal
Be responsive
Be faster than RSS
Spark interactivity
Ask for help
Be Tweet-worthy
Monitor and reply carefully 20
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
What Not to Do Could Advertising Pollute Twitter
The Noise about Twitter Noise
Twitter Spam - being focused on pushing out messaging but not engaging in a real discussion or conversation
Listen Up BarackObama is following 25897Twitter is about listening and not just being heard
21
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Website Applications
22
SearchFeedStatisticsMappingRandom
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Search
23
TwitterTrollTweetscanSummizeHashtags
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Feed
24
FriendFeed[note many RSS readers can consume the Twitter feed]
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Statistics Research
25
TweetstatsTwitterverse
TwistTweet Clouds [via]
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Mapping
26
TwitterLocalTwittervisionTwitterEarth
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Random
27
TwistoriTwittersnoozeTweetfight [via]
Group Tweet [via]
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
Alternate Interfaces
28
TwhirlTwitterificOutTwit [via]
TwitBinothers
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
The world is changing in real time and it will be published
29
Qik (live streaming from a phone)[Kevin Rose car damage]
30
Thanks
Dustin Jacobsenhttptwittercomdustinj
30
Thanks
Dustin Jacobsenhttptwittercomdustinj