Twin Cities Eloqua User Group - February 26, 2013

Twin Cities Eloqua User GroupFebruary 26, 2013

today’s agenda

start end

Updates &Announcements

Ask the Consultants

Open Discussion

E10  Dynamic  &  Shared  Content

Cloud  Connector  -­‐  Form  Submit

Cloud  Connector  -­‐  NetProspex

Updates & Announcements

updates and announcements‣User Group is growing‣ dedicated training room

‣R1 is growing - welcome to:‣ Rob Shellum, Director of Sales (Minneapolis)‣ David Halladay, Integration Specialist (Orlando)‣ John DeBrincat, Director of Consulting Services (Los Angeles)

‣More positions to fill‣ Business Intelligence Architect‣ Marketing Automation Consultants (multiple locales)

‣Oracle acquisition of Eloqua is complete!

E10 Dynamic & Shared Content

E10 dynamic & shared contentShared Content:

‣ Static snippet of content to be used multiple places

‣ PROs: ‣ Update content in one place‣ Increase efficiency‣ Increase consistency

‣ CONs: ‣ No advanced logic

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E10 dynamic & shared content

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Dynamic Content:‣ Allows different content to be substituted depending on rules and associated criteria

‣ Can switch images, text, content blocks, ect

‣ PROs: ‣ Advanced logic

‣ CONs: ‣ Can take time to build out

CONFIDENTIAL |

E10 dynamic content

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‣Demo: How to build

‣Testing:‣ Scroll through in the WYSIWYG editor using arrows‣ Change contact record to meet the rule and send tests‣ Preview for different users who meet different criteria

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E10 dynamic content

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‣Tips and Tricks‣ How to collapse if null‣ Evaluated in order, if none than the default‣ When using on landing page, must tie back to user‣come from email‣web data lookup

‣ Creative Uses‣ Newsletter‣ Email Footers‣ Data cards

Cloud Connector Feature:Form Submit

Form Submit - Cloud Connector‣ Form Submit (Contact): allows you to pass in an Eloqua Contact and

have the data in that Contact structured into a submission of any web form.‣ Form Submit (Prospect):  allows you to pass in an Eloqua Prospect and

have the data in that Prospect structured into a submission of any web form.‣ Form Submit (Company): allows you to pass in an Eloqua Company and

have the data in that Company structured into a submission of any web form.

Cloud Connector Feature:NetProspex

Ask The Consultants

Open Discussion / Social Time

REMINDER: Next Session - March 26

8009 34th Avenue South, Suite 300Minneapolis, MN 55425

P: 763.355.1025E: info@relationshipone.comW: www.relationshipone.com