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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
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Twin Cities Eloqua User GroupMay 21, 2013
today’s agenda
start end
Updates &Announcements
Demo: Cloud Connector
Demo: Cloud Component
Sharing Awesomeness
Stump the Consultants
Open Discussion & Social Time
Updates & Announcements
updates and announcements‣ EE13 - call for speakers‣ proposals due May 24‣ http://customers.eloqua.com/EE2013Speakers
‣R1 is still growing‣ business intelligence architect
‣R1 positions to fill‣marketing automation consultants
‣Denver User Group is in the works
updates and announcements‣Coming to the Eloqua Summer Release‣ new “Completed” campaign canvas status and auto deactivation‣ all members get removed for “Completed” campaigns‣ 3 months of exit history‣ “Completed” campaigns become read-only‣ evergreen campaigns should use 1+ year completion date
Demo: Cloud Connector
cloud connector - Normalator‣What is it?‣ automated, categorization tool‣ uses an advanced matching technique called Regular Expressions‣ pre-built templates: Country, Job Level, Job Function‣ no cost‣ beta
‣Why use it?‣ standardize data for segmentation, lead scoring, entry to other
systems, reporting
cloud connector - Normalator‣How to use it?‣ cloud connector‣ campaign canvas or program builder‣ point of entry to other systems or against existing list‣ data source‣ choose your source field and target field and import data from
Eloqua (or SFDC) and create your rules
‣How to get it?‣ http://appcloud.eloqua.com/apps/normalator
cloud connector - Normalator‣How to configure it?‣ requirements:‣ Eloqua User with API Access‣ cloud connector User Credentials‣ Normalator User Credentials‣ define rules‣ http://www.normalator.com/?page_id=15
Demo time!
Demo: Cloud Component
cloud component - facebook plug-ins‣What is it?‣ part of Eloqua Social Suite‣ no cost‣ accessible directly within the Eloqua landing page editor
‣ Like Box‣ enable users to like your Facebook Page and view its stream directly
from your website‣Activity Feed‣ show users what their friends are doing on your site through likes
and comments
cloud connector - facebook plug-ins‣Why use is it?‣ extend your reach and showcase who else in your buyer's network
has liked or shared your content
‣How to use it?‣ drag onto the landing page canvas with a single click and quickly
configured‣ some require Facebook app id
‣How to get it?‣ enable cloud components in Setup > cloud components
cloud connector - facebook plug-ins‣How to configure it?‣ http://appcloud.eloqua.com/apps/facebook-plugins
Demo time!
Sharing Awesomeness
awesomeness‣ efficiency with form processing steps
awesomeness‣ favicons in web versions of emails‣ insert in CSS snippet tool:
<link rel="shortcut icon" href="favicon link" />
awesomeness‣ query strings & forms‣ Examples:
www.relationshipone.com/aform/?src=emailwww.relationshipone.com/aform/?src=directmailwww.relationshipone.com/aform/?src=search
‣ Topliners how-to: http://topliners.eloqua.com/community/do_it/blog/2011/11/11/how-to-capture-referring-sources-to-landing-pages-and-in-forms
awesomeness‣ naming convention generator‣ coming soon as a cloud component
near you!
awesomeness‣ notification email via the campaign canvas
awesomeness‣ deploy ReadyTalk campaign via the campaign canvas
Go Carol from Merrill!
awesomeness‣ fun and efficiency with integration‣ user autosynch‣modify email autosynch
Stump the Consultants
Open Discussion / Social Time
REMINDER: Next Session - June 25
8009 34th Avenue South, Suite 300Minneapolis, MN 55425
P: 763.355.1025E: [email protected]: www.relationshipone.com