Trust Agents for Publishers

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Becoming an Agent of TrustPublisher and Retailer Strategies and the Book as Platform

chris brogan // @chrisbrogan chris@chrisbrogan.com // 617.759.3639#bea #trustagents

trust agentsa definition

trust agentschris brogan and julien smith

http://tinyurl.com/trust-agents

wiifmlandscape // framework // 6 secrets of trust agents

the landscapewhat are all these social media things?

blogs

twitter

video

twitter

twitter

facebook

listening

listening

listeninggoogle “grow bigger ears” for the guide

http://search.twitter.comhttp://blogsearch.google.comhttp://www.technorati.comhttp://www.alltop.comhttp://www.upcoming.org

apps

apps

platform thinkingbeyond shiny and new: how to USE these

platform thinking

awareness

prospecting

sale

community

nextprojects

platform thinking

awareness

prospecting

sale

community

nextprojects

video

blog

photos

listening

platform thinking

awareness

prospecting

sale

community

nextprojects

touch value-add

platform thinking

awareness

prospecting

sale

community

nextprojects

touchinvite tocomm.

velvetrope

platform thinking

awareness

prospecting

sale

community

nextprojects

touch

collab

self-organize

listening

platform thinking

awareness

prospecting

sale

community

nextprojects

touch

listening

platform thinking

awareness

prospecting

sale

community

nextprojects

video

blog

photostouch value-

add

touchinvite tocomm.

touch

collab

self-organize

touch

listeninglistening

6 secrets of trust agentsshhhhh

make your own gamedon’t play by other people’s rules

be one of usoutsiders can’t buy influence

the archimedes principleleverage is everything

the archimedes principlethe web is the ultimate leverage engine

HTTP://WWW.FLICKR.COM/PHOTOS/MATTHEWJETTHALL/1484609462/

agent zeroyour network is all powerful

agent zerodunbar’s number on end

HTTP://WWW.FLICKR.COM/PHOTOS/BLYZZ/2616797794/

best advice on agent zerobe helpful. be humble. share.

human artistthe importance of the “social”

don’t be that guy

HTTP://WWW.FLICKR.COM/PHOTOS/FACEME/2840584654/

share. equip. empower

build armiesmore is better than one

from factory to cafecafe-shaped conversations

mass customizationreplication instead of scale

mass customizationreplication instead of scale

in sum

align tools to a cohesive frameworkmake your own gamebe one of uslearn archimedes principlebe agent zerobe a human artistbuild armies

thankschris brogan...email: chris@chrisbrogan.comtwitter: @chrisbroganblog: www.chrisbrogan.com

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