Trend reports on foster's

Twitter is now Chilling Out!

#ArtofChilling

What is your Art of Chilling?

What is your Art of Chilling?

How do you kick back, relax and really let your socks out?

We wanted to find out and we wanted users to give us their two cents on their ‘Art of Chilling’

The Idea

Foster’s Art of Chilling wanted to understand how users chill out hence we created a twitter

conversation hashtag #ArtofChilling

Execution

We asked users to tell us how they chill out, what their idea of ‘Art of Chilling’ truly is. And

use the hashtag #ArtofChilling.

Tweets

The Result

First 15 Minutes

Number one Trend in Mumbai

The First forty five minutes

Number one Trend in India

Within one and

a half hour

Number one Trend Globally

The Result

A Dramatic rise in follower count – 100+ within 8 hours

1,035,765 Impression within twenty four hours!

We reached an Audience of 477,786 Followers!

We Trended Globally for 8 hours!

Statistics

Over 1500 entries were received

We gained a burst of a 100 followers in 8 hours as opposed to the regular 10-20 a day.

Over 1 Million ‘Chilled Out’ Impressions!

800 Twitter Mentions to the @FostersAoC Handle!

#FostersHomeParty

Who’se coming to your Foster’s Home Party?

Who are your friends?

Who would like having over at your party?

We wanted to find out and we wanted users to tell us who they’d want to party with.

The Idea

Foster’s Art of Chilling created a fun conversational peg around The Art of Chilling by

asking users which two famous personalities they’d invite to their #FostersHomeParty

Execution

Users engaged in this activity by tweeting to the #FostersHomeParty hashtag. They picked two

celebrities they would to have at their next Foster’s Home Party.

Tweets

The Result

First 30 Minutes

Number one Trend in Mumbai

The First One hour

Number one Trend in India

The Result

A Dramatic rise in follower count – 40+ within 10 hours

We reached an Audience of 27,644 Followers!

We Trended Nationwide for 36 hours!

Statistics

Over 380 entries were received

We gained a burst of a 40 followers in 8 hours as opposed to the regular 10-20 a day.

Over 1 Lakh ‘Chilled Out’ Impressions!

#FostersStrong

#FostersStrong

Foster’s Strong Launched in Bangalore on the 6th of February 2012, to amplify the launch of India’s premier Strong Beer Brand the HashTag #FostersStrong was chosen for a twitter activation

The Idea

What’s your favorite beer quote, it’s time to celebrate #FostersStrong

Execution

We got twitter users to tell us their favorite Beer Quotes with the Hashtag #FostersStrong.

Tweets

The Result

First 10 Minutes

Number one Trend in Mumbai

The First half an hour

Number one Trend in India

The Result

A Dramatic rise in follower count – 70+ within 10 hours

We reached an Audience of 89633 Followers!

We Trended Nationwide for 36 hours!

Statistics

Over 890 entries were received

We gained a burst of a 70 followers in 5 hours as opposed to the regular 10-20 a day.

Over 5.4 Lakh ‘Chilled Out’ Impressions!