View
236
Download
2
Category
Preview:
DESCRIPTION
Brand evangelists spend more than the average customer. Ja-Nae Duane walks you through how to transform your current customers into your biggest evangelists.
Citation preview
Transforming Customers Into….
By Ja-Nae Duane
Quick Overview
Ja-Nae.net
Ja-Nae.net
@TheSunQueen
Tweet This
71% of a brands social community members are more likely to purchase from them.
Problem:
Recommendations lack staying power
Problem: Connections lacks staying powerJa-Nae.net
Why Would Someone Be Your Friend?
Ja-Nae.net
Social = Core Human Behavior
Ja-Nae.net
You Are Not Alone
Ja-Nae.net
Connect Like-Minded Individuals
Ja-Nae.net
Spiceworks Community
Ja-Nae.net
Recommendations Influence Purchases
Harris Interactive 2010 Google research study 2011
84%
Use online sources when deciding what
to buy
71%
Say reviews from family members or friends influence
purchase decisions
Ja-Nae.net
@TheSunQueen
Tweet This
Social proof guides people through a sales funnel.
Problem:
Recommendations lack staying power
Problem: Influencers are not targeted effectivelyJa-Nae.net
csmonitor.com
Focus on Mainstream Customers
Ja-Nae.net
Acknowledge Them
Ja-Nae.net
Problem:
Recommendations lack staying power
Problem: Unsure of how to work with evangelistsJa-Nae.net
Quality
Ja-Nae.net
Matt LichtenwalnerJa-Nae.net
Share Something Exclusive
Ja-Nae.net
Problem:
Recommendations lack staying power
Problem: Brands focused on one metricJa-Nae.net
Reconsider What You Measure
Ja-Nae.net
petandvet.net.nz
Create Loyalty
Ja-Nae.net
@TheSunQueen
Tweet This
Companies with strong customer loyalty have 15% lower operating costs
Problem:
Recommendations lack staying power
Problem: Customers are not the only evangelistsJa-Nae.net
Create Internal Heroes
Ja-Nae.net
The New News Anchor
Ja-Nae.net
Problem:
Recommendations lack staying power
Problem: Communicating with EvangelistsJa-Nae.net
Become Inspiring Storytellers
Ja-Nae.net
@TheSunQueen
Tweet This
Tell an emotionally driven visual story. It helps people remember and share the story.
Create an Unique Experience
Ja-Nae.net
Surprise Them
Ja-Nae.net
Humanize Your Brand
Ja-Nae.net
Friends Don’t Take Advantage
Ja-Nae.net
@TheSunQueen
Tweet This
Expertise sells itself. Create something valuable for your
evangelists.
Remember….
Ja-Nae.net
Everyone is Different
Ja-Nae.net
Simplify
Ja-Nae.net
Focus on Priorities
Ja-Nae.net
Things We Value Take Time to Build
Ja-Nae.net
Receive Your Complimentary
Evangelism Audit
Email JanaeDuane/at/gmail.com
Ja-Nae.net
/TheSunQueen
@TheSunQueen
Let’s Connect!
Recommended