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EXPERIENCEDESIGN:CHANGING LIVESAND CREATINGEVANGELISTS
JOHN WEISSExecutive Creative Director, WebMD
@johnweiss#XDSL
WHATISEXPERIENCEDESIGN
IDENTITYMOBILESOCIALDIGITAL
INDUSTRIAL
ADVERTISING PRODUCT
DESIGN
ENVIRONMENTALINTERACTION
IDENTITYMOBILESOCIALDIGITAL
ENVIRONMENTALINDUSTRIALINTERACTION
ADVERTISING PRODUCT
EXPERIENCE
EXPERIENCE
USER EXPERIENCE
IA
IxD
UI
MOBILE
SOCIAL
DIGITAL
ENVIRONMENTAL
CUSTOMER EXPERIENCEIA
EmD
POP
INTERACTION
PRODUCT
ADVERTISING
DIGITAL(WHAT)
USER EXPERIENCE(HOW)
(WHY)
WHY
HOW
WHAT
EXPERIENCE DESIGN(HOW)
(WHY)
IMPACT(WHAT)
EXPERIENCEDESIGN
PRODUCT
ENVIRONMENTAL
INDUSTRIAL
DIGITAL
MOBILE
INTERACTION
IDENTITY
ADVERTISING
SOCIAL
IMPACT(WHAT)
“”MOBILESOCIALDIGITAL
INTERACTIONINDUSTRIALENVIRONMENTAL
ADVERTISING PRODUCT
DESIGNIDENTITY
I think advertising is poison gas. Advertising should tear you up, you should get the
chills, and maybe you should pass out when you watch it.
GEORGE LOIS
Design is not just what it looks like and feels like. Design is
how it works.STEVE JOBS
In emphasizing evidential quality and beauty, I also want to move
the practices of analytical design far away from the practices of
propaganda, marketing, graphic design, and commercial art.
EDWARD TUFTE
“MOBILESOCIALDIGITAL
INTERACTIONINDUSTRIALENVIRONMENTAL
ADVERTISING PRODUCT
DESIGNIDENTITY
I think advertising is poison gas. Advertising should tear you up, you should get the
chills, and maybe you should pass out when you watch it.
GEORGE LOIS
Design is not just what it looks like and feels like. Design is
how it works.STEVE JOBS
COGNITIVE DISSONANCE
”
In emphasizing evidential quality and beauty, I also want to move
the practices of analytical design far away from the practices of
propaganda, marketing, graphic design, and commercial art.
EDWARD TUFTE
“MOBILESOCIALDIGITAL
INTERACTIONINDUSTRIALENVIRONMENTAL
ADVERTISING PRODUCT
DESIGNIDENTITY
I think advertising is poison gas. Advertising should tear you up, you should get the
chills, and maybe you should pass out when you watch it.
GEORGE LOIS
Design is not just what it looks like and feels like. Design is
how it works.STEVE JOBS
CURIOSITYSURPRISEMEANINGINTENSITY
IMPACT
”
In emphasizing evidential quality and beauty, I also want to move
the practices of analytical design far away from the practices of
propaganda, marketing, graphic design, and commercial art.
EDWARD TUFTE
“MOBILESOCIALDIGITAL
INTERACTIONINDUSTRIALENVIRONMENTAL
ADVERTISING PRODUCT
DESIGNIDENTITY
I think advertising is poison gas. Advertising should tear you up, you should get the
chills, and maybe you should pass out when you watch it.
GEORGE LOIS
Design is not just what it looks like and feels like. Design is
how it works.STEVE JOBS
CURIOSITYSURPRISEMEANINGINTENSITY
IMPACT
GET THINGS DONEINFORMATIVE
USEFULUSABLE
TRANSPARENT
”
In emphasizing evidential quality and beauty, I also want to move
the practices of analytical design far away from the practices of
propaganda, marketing, graphic design, and commercial art.
EDWARD TUFTE
DESIGNLEAVESA MARK
SURFACEAUTHENTIC, MEANINGFULVALUE
EXPERIENCE DESIGN(HOW)
(WHY)
IMPACT(WHAT)
PRODUCT
ENVIRONMENTAL
INDUSTRIAL
DIGITAL
MOBILE
INTERACTION
IDENTITY
ADVERTISING
SOCIAL
WHERE DOYOU START
BUILD A CULTURE THAT ALLOWS YOU TO GET TO HUMAN
Rapid IterationABILITY TO FAIL
High FidelityHUMAN CONSUMPTION
Flexible Toolset
Research
Validation
Experiment / Innovate
EXPERIENCE DESIGN(HOW)
(WHY)
CHANNEL(WHAT)
PRODUCT
ENVIRONMENTAL
INDUSTRIAL
DIGITAL
MOBILE
INTERACTION
IDENTITY
ADVERTISING
SOCIAL
HIRE PASSION
DEFINE EXPERIENCEBEHAVIORS NOT FEATURES
APPLICATION
BE BOLDBE HUMAN
DEFINERESPONSIBILITIES
DEFINEEXECUTION
WHO’SGETTINGIT RIGHT
NEW YORK CITY
CHARITY WATER
MINT.COM
TARGET
THANKS!(NOW GO CHANGE THE WORLD...)
JOHN WEISSExecutive Creative Director, WebMD
@johnweiss#XDSL
