Transform: implementation, Tony lorenz

Nothing stirs the excitement like a re-branding programme…

So your new brand identity sits in a nice set of new guidelines.

Actual impact is only created through physical application.

•  How are we going to rollout the new ID? •  How much will it cost? •  What do we do first and how long will the process take? •  How do we implement with maximum impact and minimal costs? •  How do we ensure that all changes take place at the right time? •  How do we communicate with stakeholders and keep control of the process?

•  What internal resources do we have, and how will we organise them for success? •  Do we need outside help?

Often, organisations wait too long to ask...

The implementation can become fragmented with control moving away from the brand guardian.

7 years.

On average a brand change takes place

once every seven years.

1:20

For every £1 invested in strategy and design, £20

(on average) are needed for implementation.

We are experts in brand implementation & visual identity management.

The understanding of how to translate branding objectives into implementation strategy.  

The technical skills to guide how identities are applied to everything from vehicles and equipment to uniforms, signs and websites.  

Project management skills integrated with methodologies specific to brand transition projects  

We live and breathe the implementation of brands, everyday.

Our network has a proven track record based on 1,200 successful projects over the last 20 years.

Planning

  Audits & impact evaluation   Organisation workshops   Project planning   Product evaluation   Time-line development   Budget development   Cost scenarios  

Application Design

  Asset development   Asset rationalisation   Value engineering   Application guidelines   Prototyping  

Implementation

  Vendor selection   Procurement   Project management   Planning applications   Landlord consents   Supply chain management   Installation management  

Implementation building blocks.

We support organisations and their creative partners through the process of rebranding, from scenario planning and application design to rebrand

rollout & brand implementation.

Asset lists.

We start building a brand specific asset list through comprehensive visual audit and workshops with key business units.

Priority building.

From the usage and impact models plus our learnings from the organisational assessment, we can start putting together priority diagrams.

Rollout scenarios.

We can then begin looking at smart ways to rollout the new ID, often recommending a mix of approaches for different parts or sub brands within

the business.

Thank You.