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Strategy, tick. Values, tick. Visual identity, tick.For some companies, that's when they start working out how they'll achieve it. Yet the implementation will most likely take the bulk of budget. Three companies who tackled implementation from the outset discuss their experiences.Tony Lorenz, Endpoint, strategy & development director
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Nothing stirs the excitement like a re-branding programme…
So your new brand identity sits in a nice set of new guidelines.
Actual impact is only created through physical application.
• How are we going to rollout the new ID? • How much will it cost? • What do we do first and how long will the process take? • How do we implement with maximum impact and minimal costs? • How do we ensure that all changes take place at the right time? • How do we communicate with stakeholders and keep control of the process?
• What internal resources do we have, and how will we organise them for success? • Do we need outside help?
Often, organisations wait too long to ask...
The implementation can become fragmented with control moving away from the brand guardian.
7 years.
On average a brand change takes place
once every seven years.
1:20
For every £1 invested in strategy and design, £20
(on average) are needed for implementation.
We are experts in brand implementation & visual identity management.
The understanding of how to translate branding objectives into implementation strategy.
The technical skills to guide how identities are applied to everything from vehicles and equipment to uniforms, signs and websites.
Project management skills integrated with methodologies specific to brand transition projects
We live and breathe the implementation of brands, everyday.
Our network has a proven track record based on 1,200 successful projects over the last 20 years.
Planning
Audits & impact evaluation Organisation workshops Project planning Product evaluation Time-line development Budget development Cost scenarios
Application Design
Asset development Asset rationalisation Value engineering Application guidelines Prototyping
Implementation
Vendor selection Procurement Project management Planning applications Landlord consents Supply chain management Installation management
Implementation building blocks.
We support organisations and their creative partners through the process of rebranding, from scenario planning and application design to rebrand
rollout & brand implementation.
Asset lists.
We start building a brand specific asset list through comprehensive visual audit and workshops with key business units.
Priority building.
From the usage and impact models plus our learnings from the organisational assessment, we can start putting together priority diagrams.
Rollout scenarios.
We can then begin looking at smart ways to rollout the new ID, often recommending a mix of approaches for different parts or sub brands within
the business.
Thank You.