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With no shortage of self proclaimed experts and would-be gurus, many are making these common (and easily avoidable) mistakes.
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THETOP10SOCIALMEDIA
WORSTPRACTICESTENCOMMONMISTAKESTHATALMOSTEVERYONEMAKES
WHOISTHESUPERGROUP?
Weareadigitalagencythatblendsgreatideaswiththelatestinteractivetechnologytocreateentertaining,memorableexperiences.
EXPERTISE:InteractiveMarketing
DigitalMediaProduction
INTRODUCTION
WHYAWORSTLIST?Withsocialmediabeingthebuzzphraseofthehour,manycompaniesandagenciesarescramblingtoincorporatesocialmediastrategiesinordertoavoidlookingoutoftouchorbehind-the-times.
Unfortunately,fewtrulyunderstandhowtoeffectivelyleveragethemedium,andoftenmakeatleastoneofthecommonmistakespresentedhere.
Luckily,theyareeasytoavoid!
#10:NOTESTABLISHINGAVOICE
BRANDSAREN’TPEOPLESocialmediaisaboutsocializing,whichisperson-to-person.Despitewhatthesupremecourtsays,corporationsarenotaperson,andpeoplecan’tformapersonalconnectiontoatalkinglogo.
WHO’SSPEAKING?Peoplewanttoknowwho’stalkingtothem.TheCEO?VPofMarketing?Intern?Lunatic?Andremember,socialmediaisaboutpersonality-becharismatic!
#9:ADVERTISING
NOBODYLIKESADS!Remember,unliketraditionalmedia,yourcontentisonlyconsumedvoluntarily-soithastobevaluableandimportantenoughtopayattentionto.
Otherwise,yourpostsarejustSPAM.
#8:ONE-DIMENSIONALTHINKING
SOCIALMEDIAISMOREPRTHANMARKETINGPRtargetsthepresstoconvincethemthatsomethingisnewsworthy.
Similarly,yoursocialmediaendgoalshouldalwaysbetoconvinceyournetworkthatsomethingisshare-worthy.
Inotherwords,it’snotwhoyou’reconnectedto,butwhoyourconnectionsareconnectedto,andwhatyoucangetthemtosayaboutyou.
#7:LACKOFFOCUS
WHYAREYOULEVERAGINGSOCIALMEDIA?No,“becausewehaveto”isn’tagoodanswer.
SocialMediaisonlyeffectiveifitsutilizedwithaspecificgoalorgoalsinmind.
Eachgoalhasadifferenttacticinordertoachievesuccess,andadifferentmetrictogaugesuccessby.
#6:DRIVINGTRAFFICTOTHEWRONGPLACE
SOCIALMEDIASHOULDBEAFUNNELAlwaysdrivetraffictoacentralplace,likeyourwebsiteorblog-nottosomeoneelse’s!
Don’tjustsharewhatsomeoneelsesaid–sharewhatyouhavetosayABOUTwhatsomeoneelsesaid.
Beathoughtleader,notalinksharer.
#6:RAMBLINGEXECUTIVES&EMPLOYEES
NOBODYCARES!Don’tdelegateyourexecutivesoremployeestosharerandomthoughts,orwhatevermundanetaskthey’recurrentlyengagedin.
Bettertoonlyupdateonceeveryfewdayswithsomethingremarkablethantoconstantlypostyawn-inducingdrivel.
#4:FORGETTINGABOUTSEO
GOOGLEISYOURFRIENDPeoplearestillmostlikelytodiscoveryourcontent,includingsocialmediacontent,throughsearchresults.
HaveafocusedSEOeffort,andtreatyoursocialmediaoutreachasanextensionofthateffort.
Andremember:linkingfromsocialmediatoyourwebsitedoesNOTimprovesearchrankings.It’snotthateasy!
#3:NOTENGAGINGWITHOTHERS
YOU’VEGOTTOGIVETOGETBACKIfyouwantmoretwitterfollowers,thenfollowothers.
Ifyouwantmorecomments,commentmoreoften.
Ifyouwantablogwritertocommentonyourcompanyorpromotion,writeablogaboutthem.
IfyouwantpeopletowatchyourYouTubevideos,subscribetootherusers’channels–orbetteryet,postavideoresponsetooneoftheirvideos.
#2:IGNORINGTHEPOWEROFUSERGENERATEDCONTENT(UGC).
GETTHEMTOSAYITFORYOUInsteadoftryingtoconvinceotherpeopletoshareyourcontent,invitethemtocreatetheirown-greatlyincreasingthelikelihooditwillbeshared.
Socialmediaisultimatelyaself-centeredendeavor;sharedcontentisprimarilyareflectionofthepersonsharingit.
#1:HAVINGNOTHINGWORTHWHILETOSAY
SOCIALMEDIAISTHEPLATE,NOTTHEMEAL.1/3ofyourtimeshouldbespentgrowingyoursocialnetwork.
1/3ofyourtimeshouldbespentengagingwiththatnetwork,one-to-one.
1/3ofyourtimeshouldbespentsharingfresh,remarkable,andexclusivecontentwithyourentirenetworkviaacreativeandwellexecuteddigitalpromotion.
Withoutthelatter,what’sthepoint?
ANDREMEMBER...
SOCIALMEDIAISABOUTDRIVINGTHEBOTTOMLINEOnewayoranother,SocialMedia(aswithallmarketingtactics)isultimatelyaboutincreasingrevenueand/orreducingcosts.Althoughitcanbedifficult,SocialMedia’sROIcanandshouldbemeasuredindollars.
Runscreamingfromanyonewhosaysotherwise!
THIS CONCLUDES OUR PRESENTATION
www.TheSuperGroup.com
Contact:
Chris Wallace
chris.wallace@thesupergroup.com
404.835.6921
Blog: thesupergroup.com/blog/ Facebook: facebook.com/ChrisWallaceTSG/
Twitter: @ChrisWallaceTSG
LinkedIn: linkedin.com/ChrisWallaceTSG
YouTube: youtube.com/ChrisWallaceTSG
THANK YOU
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