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THE TOP 10 SOCIAL MEDIA WORST PRACTICES TEN COMMON MISTAKES THAT ALMOST EVERYONE MAKES

Top 10 Social Media WORST Practices

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With no shortage of self proclaimed experts and would-be gurus, many are making these common (and easily avoidable) mistakes.

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Page 1: Top 10 Social Media WORST Practices

THETOP10SOCIALMEDIA

WORSTPRACTICESTENCOMMONMISTAKESTHATALMOSTEVERYONEMAKES

Page 2: Top 10 Social Media WORST Practices

WHOISTHESUPERGROUP?

Weareadigitalagencythatblendsgreatideaswiththelatestinteractivetechnologytocreateentertaining,memorableexperiences.

EXPERTISE:InteractiveMarketing

DigitalMediaProduction

Page 3: Top 10 Social Media WORST Practices

INTRODUCTION

WHYAWORSTLIST?Withsocialmediabeingthebuzzphraseofthehour,manycompaniesandagenciesarescramblingtoincorporatesocialmediastrategiesinordertoavoidlookingoutoftouchorbehind-the-times.

Unfortunately,fewtrulyunderstandhowtoeffectivelyleveragethemedium,andoftenmakeatleastoneofthecommonmistakespresentedhere.

Luckily,theyareeasytoavoid!

Page 4: Top 10 Social Media WORST Practices

#10:NOTESTABLISHINGAVOICE

BRANDSAREN’TPEOPLESocialmediaisaboutsocializing,whichisperson-to-person.Despitewhatthesupremecourtsays,corporationsarenotaperson,andpeoplecan’tformapersonalconnectiontoatalkinglogo.

WHO’SSPEAKING?Peoplewanttoknowwho’stalkingtothem.TheCEO?VPofMarketing?Intern?Lunatic?Andremember,socialmediaisaboutpersonality-becharismatic!

Page 5: Top 10 Social Media WORST Practices

#9:ADVERTISING

NOBODYLIKESADS!Remember,unliketraditionalmedia,yourcontentisonlyconsumedvoluntarily-soithastobevaluableandimportantenoughtopayattentionto.

Otherwise,yourpostsarejustSPAM.

Page 6: Top 10 Social Media WORST Practices

#8:ONE-DIMENSIONALTHINKING

SOCIALMEDIAISMOREPRTHANMARKETINGPRtargetsthepresstoconvincethemthatsomethingisnewsworthy.

Similarly,yoursocialmediaendgoalshouldalwaysbetoconvinceyournetworkthatsomethingisshare-worthy.

Inotherwords,it’snotwhoyou’reconnectedto,butwhoyourconnectionsareconnectedto,andwhatyoucangetthemtosayaboutyou.

Page 7: Top 10 Social Media WORST Practices

#7:LACKOFFOCUS

WHYAREYOULEVERAGINGSOCIALMEDIA?No,“becausewehaveto”isn’tagoodanswer.

SocialMediaisonlyeffectiveifitsutilizedwithaspecificgoalorgoalsinmind.

Eachgoalhasadifferenttacticinordertoachievesuccess,andadifferentmetrictogaugesuccessby.

Page 8: Top 10 Social Media WORST Practices

#6:DRIVINGTRAFFICTOTHEWRONGPLACE

SOCIALMEDIASHOULDBEAFUNNELAlwaysdrivetraffictoacentralplace,likeyourwebsiteorblog-nottosomeoneelse’s!

Don’tjustsharewhatsomeoneelsesaid–sharewhatyouhavetosayABOUTwhatsomeoneelsesaid.

Beathoughtleader,notalinksharer.

Page 9: Top 10 Social Media WORST Practices

#6:RAMBLINGEXECUTIVES&EMPLOYEES

NOBODYCARES!Don’tdelegateyourexecutivesoremployeestosharerandomthoughts,orwhatevermundanetaskthey’recurrentlyengagedin.

Bettertoonlyupdateonceeveryfewdayswithsomethingremarkablethantoconstantlypostyawn-inducingdrivel.

Page 10: Top 10 Social Media WORST Practices

#4:FORGETTINGABOUTSEO

GOOGLEISYOURFRIENDPeoplearestillmostlikelytodiscoveryourcontent,includingsocialmediacontent,throughsearchresults.

HaveafocusedSEOeffort,andtreatyoursocialmediaoutreachasanextensionofthateffort.

Andremember:linkingfromsocialmediatoyourwebsitedoesNOTimprovesearchrankings.It’snotthateasy!

Page 11: Top 10 Social Media WORST Practices

#3:NOTENGAGINGWITHOTHERS

YOU’VEGOTTOGIVETOGETBACKIfyouwantmoretwitterfollowers,thenfollowothers.

Ifyouwantmorecomments,commentmoreoften.

Ifyouwantablogwritertocommentonyourcompanyorpromotion,writeablogaboutthem.

IfyouwantpeopletowatchyourYouTubevideos,subscribetootherusers’channels–orbetteryet,postavideoresponsetooneoftheirvideos.

Page 12: Top 10 Social Media WORST Practices

#2:IGNORINGTHEPOWEROFUSERGENERATEDCONTENT(UGC).

GETTHEMTOSAYITFORYOUInsteadoftryingtoconvinceotherpeopletoshareyourcontent,invitethemtocreatetheirown-greatlyincreasingthelikelihooditwillbeshared.

Socialmediaisultimatelyaself-centeredendeavor;sharedcontentisprimarilyareflectionofthepersonsharingit.

Page 13: Top 10 Social Media WORST Practices

#1:HAVINGNOTHINGWORTHWHILETOSAY

SOCIALMEDIAISTHEPLATE,NOTTHEMEAL.1/3ofyourtimeshouldbespentgrowingyoursocialnetwork.

1/3ofyourtimeshouldbespentengagingwiththatnetwork,one-to-one.

1/3ofyourtimeshouldbespentsharingfresh,remarkable,andexclusivecontentwithyourentirenetworkviaacreativeandwellexecuteddigitalpromotion.

Withoutthelatter,what’sthepoint?

Page 14: Top 10 Social Media WORST Practices

ANDREMEMBER...

SOCIALMEDIAISABOUTDRIVINGTHEBOTTOMLINEOnewayoranother,SocialMedia(aswithallmarketingtactics)isultimatelyaboutincreasingrevenueand/orreducingcosts.Althoughitcanbedifficult,SocialMedia’sROIcanandshouldbemeasuredindollars.

Runscreamingfromanyonewhosaysotherwise!

Page 15: Top 10 Social Media WORST Practices

THIS CONCLUDES OUR PRESENTATION

www.TheSuperGroup.com

Contact:

Chris Wallace

[email protected]

404.835.6921

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