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My talk from the Hotel Website Marketing Conference. Top 10 checklist for Hotel Email Marketing Success. Download and print the checklist here: http://www.toddle.com/stuff/hotel_email_marketing_checklist/ ---------------------------------------------------------- We have been working with the hotel and hospitality industry developing email marketing strategies and designing custom email newsletters for some time now. Over the course of working with many hotels, travel sites and hospitality services we realized that key information necessary to run successful campaigns was being missed on a regular basis. For example not getting the email addresses of both parties who book a double room or not getting contact details for a whole team not just the person who books the rooms. In response we designed this easy monthly checklist to make sure you are harnessing the potential of your email marketing campaigns. So download, print it off and hang in your office. This way you will never wonder again how to structure your campaigns and if you are gathering emails from every possible source, client booking and referral.
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Increased ROI with Email Marketing10 Point Checklist for Hotels
Alan O’Rourke
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Capturing Subscribers EVERYWHERE?
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01.
Alan O’Rourke
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Asked for permission
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02.
Alan O’Rourke
Remembered the wife!
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03.
Alan O’Rourke
Segmented subscribers
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04.
Alan O’Rourke
Told them you are not dead
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05.
Alan O’Rourke
Screen 19 of 35Toddle.com
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Short & sweet
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Made a targeted offer
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07.
Alan O’Rourke
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Alan O’Rourke
Day
Week
Automated your marketing
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06.
Alan O’Rourke
Up sold a customer
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08.
Alan O’Rourke
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Tracked ROI
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09.
Alan O’Rourke
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Alan O’Rourke
Toddle.com
Newsweaver.com
Group-mail.com
Spinnaker Pro
Campaign Monitor
MailChimp
Vertical Response
Constant Contact
iContact
Reviews at EmailNewsletterReview.com
Made improvements on next months campaign
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10.
Alan O’Rourke
Download & Print www.toddle.com/stuff
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Alan O’Rourke
@alanorourke
www.linkedin.com/in/spoiltchild
Toddle.com/stuff
www.facebook.com/ORourke.Alan
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