Tõnis Hinnosaar: Getting Along with Search Engines

Getting Along with Search

Engines: SEO Tips Tõnis Hinnosaar

altex marketing, partner

Innovative Internet MarketingTMInternet Marketing

Where we stand

• Search Engine Marketing:

SEM = SEA + SEO

The Funnel

• http://altex.ee/disain/funnel-flat.pdf

SEO & SEA long tail

SEM is becoming the key element for online user

behaviour

Why is it difficult?

› Most users click on organic results› Excellent content is needed› You need to know what people search

for before you offer it to them› You need to speak their language

Searcher Types

• Depends on their Intends– Navigational searches – Informational searches– Transactional searches

How search engines work

Process1. Search engines visit websites

automatically2. They index documents3. Carry through queries4. Put results in order

RELEVANCYPOPULARITY

SERP CTR

• Description (ca 45%)• Title (ca 30%)• URL (ca 20%)• Other – Cached, Similar (ca 5%)

SEO three legsTechnical

LinkingContent

1. Technical

• Website “kitchen”• CMS• Stability• Server

2. Content

• Keyword research• Content creation• Not just text

3. Linking

• Internal – links on my site• Cross – links between our sites• External – links pointing to my site

from outside

Onsite and Offsite

Ranking factors

• There are many• Let’s focus on these that you can

control!

First: indexing issues...• Session based URLs• Dynamic URLs• 200+ links per page• Frames• Pages available through “secret doors”• Pages available from “drop-down”

menu• Pages available after redirects

1. Onsite Factors

Page Title

Headings (H1 ...)

Anchor text

Link magnets

Unique content

Redirects (301)

Image ALT text

TASK 1

• Tool needed: – Google Adwords Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

– Web Developer Toolbar http://chrispederick.com/work/web-developer/

(Sub)domain name

Keyword usage in first 25 -100 words

Keyword use in body text

Update frequency

Sitemap – linked from each page

JavaScript links

Download time

TASK 2

• Tools needed: – Web Developer Toolbar– Site speed tool:

http://www.websiteoptimization.com/services/analyze/

Keyword density

Optimising images

Page URL

Meta Description

404 error page

HTML / CSS validation

Robots.txt

Sitemap.xml

Broken links

TASK 3

• Tools needed: – Google Analytics:

http://www.google.com/analytics – Validator: http://www.w3.org/– Broken link check:

http://home.snafu.de/tilman/xenulink.html

2. Offsite Factors

External link anchor text

Linking page quality

Nr. of links on linking page

Variety of links

SERP CTR

Domain/brand search volume

TASK 4

• Tools needed:– Backlink checker:

http://www.backlinkwatch.com/index.php– Yahoo Site Explorer:

https://siteexplorer.search.yahoo.com/– TouchGraph: http://www.touchgraph.com/– Google Webmaster Central:

http://www.googl.com/webmasters/tools

tonis@altex.eeskype: tonish50www.altex.ee

Thank you!

Tõnis Hinnosaar: Getting Along with Search Engines

Business

of OLDSMOBILE CLUB OF AMERICAclubs.hemmings.com/olds-gmo/GMO_Newsletter_august_2017.pdf · The advanced Oldsmobile Rocket V8 started a series of Oldsmobile engines that, along with

Competitors - Judojudo.ee/wp-content/uploads/2017/10/all.pdf · 2 Mihhail VORONOV, Dvigatel 3 Tõnis DOMBERG, Audentes. A.Lutsari Judoturniir 21.10.2017 D-50 Competitors: 6 Competitors

Internal Combustion Engines Diesel Engines - ULisboa · Internal Combustion Engines Diesel Engines Tiago Farias Diesel injection, impacts on efficiency, emissions, power

PANELS FOR DOOSAN ENGINES FOR DOOSAN ENGINES

Internal Combustion Engines - iitg.ac.in · PDF fileAir cooling (or direct cooling) ... Remark: Aviation engines, motor cycle engines and scooter engines are air cooled; ... Liquid

Doosan Doosan Infracore Engines maRInE DIEsEl EngInEs€¦ · Doosan Marine Diesel Engines Line-up In-line Type _09 _27 02 Doosan Marine Diesel Engines Doosan Infracore Engines 03

FOR ENGINES - - TSR ENGINES SCB MOUNTS SYLOMER® …

In-line Engines V-Type Engines

BASIC FISHING METHODS - WordPress.com · BASIC FISHING METHODS ... bass cod saithe hake John dory whiting ... As diesel engines were developed along with mechanised hauling methods

Portable Power · 2019-02-23 · Portfolio Expansion with Greener Technologies (1999-2007) Addition of generators and light towers along with emissions-controlled engines continue

TARTU ÜLIKOOL LOODUS- JA TÄPPISTEADUSTE VALDKOND … · 2020. 11. 18. · TARTU ÜLIKOOL LOODUS- JA TÄPPISTEADUSTE VALDKOND Keemia Instituut Bioorgaanilise keemia õppetool TÕNIS

OM, LCT ENGINES SERVICE MANUAL, 2010-01, ENGINES

Types Internal Combustion Engines External Combustion Engines

CI vs. SI Engines - University of · PDF fileCI vs. SI Engines • SI engines ... 2 Comparison of SI and CI Engines 3 ... Engines 8. Four Stroke & Two Stroke CI Engines 9 Diesel engine

Doosan Doosan Infracore Engines maRInE DIEsEl EngInEs

05 ENGINES, APU, FUEL SYSTEMvirtualairlines.hu/737NG_Videok/737NG_05_ENG_APU_FUEL.pdf · ENGINES, APU, FUEL SYSTEM Engines Non-normal operation: Loss of thrust on both engines V I

va.ee/attachments/article/87/VR_40.pdf - VÄRSKE RÕHKva.ee/attachments/article/87/VR_40.pdf · vre ä Sk rõhu toimetuS Peatoimetaja: Carolina Pihelgas Toimetajad: Tõnis Vilu,

Session 40 Tõnis Hunt

Northampton Business Directory · the Northampton Business Directory provide these important links. Visibility to search engines increases along with search engine page ranking. o

Swaraj Engines Limited - Business Standardbsmedia.business-standard.com/_media/bs/data/... · 2017-07-12 · Swaraj Engines Limited SWARAJ ENGINES LIMITED. SWARAJ ENGINES LIMITED