Tommytrc Presentation #Blsms

Thomas Clifford@tommytrc

Bottom Line:Social Media for Business

Twitter is Worldwide

Global Response??

How Did This Happen?

How do you go from zero to top twitter’er in Wisconsin in 8 months?

Engagement!!

How to Engage Twitter

• Connect to your Audience• Ask Questions that Invite Discussion• Be transparent• Be yourself• Don’t pretend

• Know your followers; keep in touch with them…

• Highlight content generated by your followers

The Conversation is key

• Remember Twitter is a 2 WAY Conversation

• It’s not IM This is KEY!!

Meaningful Conversation

• People may not respond immediately• People can not see your facial

expressions• Twitter in many ways

is like e-mail and canbe abused

• THAT’S NOT WHAT I MEANT

2-WAY Conversation

The Power of Twitter

• Who remembers this picture?• Flight 1549• Hudson River• Twitter had

the Scoop 1st

• NOT CNN, FOXMSNBC -MajorsNO ONE!!!

Janis Krums who Twittered it from his iPhone, and posted via TwitPic.

The Power of Twitter

• Earthquakes, Sporting Events• Customer Service Issues!!!

The SPEED of Twitter

The Power of Twitter

• Veronica De La Cruz• Brother Eric, who needs a heart

transplant• Red tape in getting on the transplant

listing• Working social media like crazy• Enter twitter - hash tag #eric

Case study 2

The Power of Twitter

The retweets worked their way around the twitterverse… Eric’s cause was being retweeted by Al Roker, Demi Moore, P. Diddy, Alyssa Milano, Kathy Ireland, Annie Duke, Kevin Smith, and Twitter celebs like Pete Cashmore and The Expert

FYI Pete Cashmore AKA mashable Over 730,000 followers

Enter Trent Reznor

• Offered pre-show sound check seats/meet & greet the band

• VIP backstage passes and dinner to his shows

• DAY 1 – Over $260,000• To-date OVER $850,000 in donations

Enter Tony Hawk

• Donate $1,000 you get a limited edition signed Skateboard & a copy of NIN rare CD STILL signed by Trent himself.

The Power of PEOPLE!

Case Study 3

VS

Race to 1 Million Followers

• Cable News Network• Billionaire, Ted Turner• 212 Countries• 93 Million US Households

• Ashton Kutcher• Married Demi Moore• MTV Punked• A few movies no one watched• Famous in his own mind…• Internet sensation

And the Winner Is….

Again… How did this Happen?

ENGAGEMENT

Make it Happen…

• Connect to your Audience

• Invite Discussion

• Be Yourself

• Know your Followers

• Spread the Wealth

It really isn’t about me…

It’s all about YOU!

Thomas Clifford@tommytrc

tommytrc@gmail.com

THANK YOU!!!