Tips To Better Understand Your Customers

PAUL MARTIN CHARTERED ACCOUNTANT WWW.PMARTINCA.COM

T I P S T O B E T T E R U N D E R S T A N D Y O U R C U S T O M E R S

Understanding your customers is one of the

major ingredients of a successful business.

Business owners who truly know their

customers and what they want are bound to

flourish in whatever venture they undertake.

TIP #1 - KNOW YOUR CUSTOMERS

A simple way that you can know your

customers is by looking at the foundation

of your business.

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Whether you offer a product or a service,

you've probably started a business

because you found that no one in the

market is offering that kind of product or

service, or there is high demand for that

product or service and limited suppliers

offering it. Whatever your reasons for

setting up your business, it will lead you to

knowing who your customers are.

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TIP #2 - CONNECT WITH YOUR CUSTOMERS

You need to talk with them and ask them

for feedback. This way, you can fully tailor

your product to meet their needs.

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You can send online surveys,

questionnaires or feedback forms to ask

how they feel about your business and

your product or service.

Let them know that you appreciate their

feedback and use it to improve your

business.

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TIP #3 - USE DATA TO UNDERSTAND THEIR BEHAVIOR

Your inventory, sales and other reports or

data can be used to understand your

customer. 

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 Any data your business can gather will

greatly help to look for patterns of

behavior, such as how your customers

make orders or purchases.

Use this data to your advantage to

improve customer satisfaction and loyalty.

You can also use this data to help you

think of strategies that would increase

your sales, like upselling or cross-selling.

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TIP #4 - RESEARCH YOUR COMPETITORS

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Know what they are doing and how they

present their products/services to the

market.

Don't copy their strategy, but use it as a

reference and create your own ways of

attracting customers.

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W A N T T O I M P R O V E Y O U R S A L E S A N D B U S I N E S S V A L U E ?

7 WAYS TO GROW YOUR BUSINESS

Join us in this seminar. 

23 March 2017 (Thursday) 4:00 PM and

24 March 2017 (Friday) at 8:30 AM

Paul Martin Chartered Accountant Ltd

Boardroom, Level 1, The Lane, Botany Town

Centre.

REGISTER ON THE LINK

BELOW!